Bùi Trường Linh and Suboi in Hoodie designs – GAP’s iconic symbol reimagined through the creative lens of Vietnam’s new generation of artists.
The Arch Logo Hoodie – GAP’s timeless icon – returns in the “GAP Hoodie Day” campaign, marking an inspiring transformation for the brand.
From its quintessentially American, laid-back design, GAP revives the classic hoodie as a symbol of relentless creativity. In this comeback, Elena, T-redx, and Lalune – three faces representing Vietnam’s creative generation – join forces, offering fresh interpretations and infusing contemporary energy into GAP’s legacy.
Elena Nguyễn — GAP and the story of harmonizing identities.
Drawing inspiration from GAP’s heritage, Elena Nguyễn aims to reinterpret America’s laid-back style through an Eastern perspective – where strength and softness coexist harmoniously.
GAP – a symbol of modern essentials, where minimalism becomes a manifesto for a free and individualistic lifestyle. In this collaboration, Elena Ng interprets this DNA through a floral hoodie – a symbol of the beauty found in the natural blending of differences. Delicate organza combined with GAP’s signature cotton, adorned with intricate 3D floral embroidery and laser-cut details. Each petal becomes a meeting point of two personalities – GAP’s laid-back modernity and Elena’s aesthetic romanticism.
Vicki Virus — When GAP’s legacy meets futuristic beauty.
From GAP’s pioneering spirit – where heritage always goes hand in hand with innovation, Vicki presents a bold interpretation of future fashion: laid-back, sustainable, and brimming with feminist energy.
For Vicki Virus, GAP’s allure lies in its sustainability and adaptability – values that allow a hoodie to transcend generations.
In this design, Vicki explores GAP’s iconic silhouette, combining it with recycled lace and symmetrical metal grommets, creating a symphony of past and future. This is more than just a hoodie; it’s how GAP is “translated” into the language of the new generation – both powerful and feminine, while echoing the brand’s American roots since 1969.
Huyền Bùi — “Brick by Brick”, continuing GAP’s legacy
Every detail in Huyền Bùi’s design is the result of hours of meticulous craftsmanship – where handmade touches meet the spirit of creative freedom that GAP always celebrates.
GAP – a symbol of America’s laid-back style – continues its journey of redefining classic values with Huyền Bùi, founder of T-redx, presenting two designs that blend classic and modern elements.
Huyền Bùi retains GAP’s classic spirit while infusing it with boldness through 3D embroidery techniques – where stacked bricks create a bone pattern, symbolizing the “brick by brick” journey, building the sustainable values of both the brand and individual creativity.
In the second design, she transforms the iconic hoodie into a contemporary handcrafted piece using sashiko hand-stitching and natural fabric burning techniques, creating a vibrant, spontaneous surface. The result is a GAP version that blends American essence with personal artistic sensibilities.
Reviving an icon — GAP’s journey to connect with a new creative generation.
The collaboration with L’Officiel Vietnam marks GAP’s transformation – where American essence is expressed through the creative lens of young Vietnamese artists.
From familiar designs, GAP becomes a canvas for Vietnamese creators to express their individuality and unique perspectives. The Arch Logo Hoodie is not just a brand symbol but a “blank canvas” for bold ideas – connecting global heritage with the burgeoning creative energy in Vietnam.
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About GAP: GAP is a globally recognized American fashion icon. Founded in San Francisco in 1969, GAP celebrates individuality by creating beloved essential fashion items and culturally relevant experiences that honor unique personalities. GAP offers clothing and accessories for adults and children. GAP arrived in Vietnam in 2011, with multiple stores nationwide. Explore more about GAP’s creative journey at: https://www.acfc.com.vn/gap-hoodie-day |
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