This year’s LifeWear Exhibition celebrates the brand’s 40th anniversary, showcasing creative installations that delve into the stories and messages of innovation, quality, and core values of UNIQLO.
On the eve of the Exhibition’s opening, Mr. Tadashi Yanai, Founder, Chairman, President, and CEO of Fast Retailing, shared: “I am deeply honored and delighted to hold this special event in the fashion capital of the world as we celebrate UNIQLO’s 40th anniversary. The LifeWear items on display here are the result of our special collaboration with Toray, one of the world’s leading innovative material manufacturers. We look forward to welcoming guests from around the world to Paris to experience unique interactive activities and discover the values that have been the cornerstone of UNIQLO for 40 years.”
Also in attendance was Mr. Mitsuo Ohya, Chairman of the Toray Group, who stated: “Our collaboration with UNIQLO began in 1999. The 25-year-long relationship is built on a shared commitment to combining UNIQLO’s strengths with Toray’s technology and manufacturing expertise to create high-quality LifeWear products. This partnership has resulted in the launch of iconic items such as HEATTECH, beloved by UNIQLO customers worldwide.”
Exhibition Highlights
Journey of Innovation
While UNIQLO’s fabric innovations are invisible to the naked eye, their garments are designed for everyday comfort. The Exhibition offers a chance to explore the world of LifeWear, designed from diverse perspectives, from daily life to the microscopic level, through immersive projection technology.
Breakthrough NANODESIGN™ Technology
Toray’s advanced NANODESIGN™ technology creates fibers by controlling the arrangement and shape of components at the nano-level, resulting in high-performance fabrics with unparalleled aesthetics and texture. The Exhibition dedicates a large space to showcasing this microscopic-level innovation.
Modern PUFFTECH Technology
Visitors will have the opportunity to view garments created with PUFFTECH technology, displayed overhead to showcase the high-performance insulation that provides an ultra-light and soft feel. The unique lighting effects and installations in this space aim to illustrate how PUFFTECH works with air to keep wearers warm.
Globally Acclaimed HEATTECH Technology
The Exhibition features a HEATTECH tunnel, allowing visitors to experience the heat-absorbing mechanism of this unique technology directly. The tunnel illuminates with warm colors as guests move through it.
Exhibition Details:
Theme: The Fusion of Art and Science in LifeWear: What Makes Life Better?
Public Opening Dates: October 1–5, 2024
Location: Place Vendôme, Paris, France
Hours: 10:00 AM – 7:00 PM daily
Admission: Free
For more information, please visit: www.uniqlo.com/eu/en/contents/feature/lifewearday/2024paris/
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