Today’s women are defined by their bold choices, each forging her own path with unwavering strength and resilience. Some embrace motherhood as their priority, while others dedicate themselves to their careers. Many strive to harmonize both roles. Regardless of their decision, each choice reflects their inner power and deserves admiration.
In celebration of International Women’s Day on March 8th, Corbiere partnered with Grab to honor these “bold choices” through the inspiring stories of female ride-share drivers. These women challenge stereotypes, taking control of their lives in a traditionally male-dominated industry.
A compelling video released on March 8th highlights the authentic journeys of these women. Meet Tuyet Hoa, who chose driving for the autonomy it offers, allowing her to manage her time and pace. And Thuy Trang, who values the flexibility to balance motherhood with financial responsibilities.
The narratives of these drivers and their bold choices inspire positivity and empowerment.
These everyday decisions, made without fanfare, underscore the unique strength and resilience of modern women. The video resonated deeply, amassing over 1 million views within a month and sparking thousands of interactions.
When Every Choice Becomes an Inspiring Story
The campaign’s message, “Empowering You to Stay Strong and Embrace Bold Choices,” sparked a wave of inspiration. Influencers like MC Lieu Ha Trinh shared their own stories of courageous decisions, further amplifying the message.
MC Lieu Ha Trinh joins the movement, encouraging women to embrace their bold choices.
As a brand committed to women’s bone health, Corbiere understands that pursuing ambitious goals requires a strong physical foundation, starting with healthy bones.
Corbiere launched bone density screenings at 80 major pharmacies across Vietnam (Pharmacity, FPT Long Châu, An Khang, Trung Son). Over 10,500 women benefited from free screenings and expert consultations.
Additionally, Corbiere directly supported female drivers through events in Hanoi, Ho Chi Minh City, and Da Nang. Over 1,000 drivers received free bone density screenings and practical “bone health” gifts, empowering them to continue their courageous journeys.
Female drivers receive “bone health” gifts at Corbiere’s events.
Whether as a devoted mother, a career-driven professional, or a driver navigating daily routes, every choice is bold and worthy of recognition. Corbiere is dedicated to supporting these journeys by providing a foundation of strong health, enabling women to confidently pursue their chosen paths.
