In 2026, Can Tho became the pioneering destination for Fami’s community outreach initiative. Collaborating with local authorities, the brand distributed 32,400 boxes of soy milk to residents, addressing nutritional gaps and promoting health in the region.
Beyond meeting essential nutritional needs, the event fostered a strong sense of community and warmth. Residents shared personal stories and celebrated life’s moments, creating an atmosphere of genuine connection. Each box of soy milk symbolized both nourishment and heartfelt support, marked by smiles and gratitude.
With over 32,000 boxes distributed in Can Tho, Fami launched a transformative nutritional initiative for the Mekong Delta community.
Ms. Nguyen Thi Thuy Linh, Chairwoman of the Can Tho Women’s Union, stated: “In partnership with Vinasoy Vietnam Soy Milk Company and Fami Soy Milk, the Can Tho Women’s Union Executive Committee distributed 900 boxes of Fami soy milk to 300 women in Thoi Lai commune facing challenges. These gifts will provide essential plant-based protein, supporting their daily health and well-being.”
Following the success in Can Tho, the initiative will expand to other Mekong Delta provinces, including An Giang, Dong Thap, Vinh Long, and Ca Mau, with a goal of distributing over 100,000 boxes of soy milk. Fami is dedicated to spreading nutrition, compassion, and unity—core values that define the brand.
Four Years of Impact Through the Journey of Kindness
In addition to the “Natural Golden Seed” initiative, Fami has been a consistent partner in the Journey of Kindness, a program organized by Vinh Long Newspaper and Radio-Television for four consecutive years. Focused on improving the lives and health of Mekong Delta residents, Fami has consistently provided practical gifts to various communities, fostering kindness and empowering families in need.
Fami soy milk has become a staple nutritional gift on these journeys, with over 1 million boxes distributed to date. These efforts have enhanced community nutrition and provided encouragement for healthier, stronger lives.
The joy and gratitude of residents serve as a profound inspiration, fueling Fami’s dedication to each charitable endeavor.
Soybeans: The “Natural Golden Seed” Driving Positive Change
Soybeans, known for their high nutritional value, are rich in plant-based protein, omega 3-6-9 fatty acids, natural fiber, and other essential nutrients. Fami has harnessed these “golden seeds” to innovate soy-based products, supporting the health of millions of Vietnamese families.
With the message, “Just soybeans, yet a natural golden seed, rich in wholesome nutrients,” Fami celebrates the nutritional power of soybeans while emphasizing the importance of sharing. Just as soybeans are golden seeds of nature, every act of kindness is a golden seed that spreads positivity and love within the community.
From nature’s golden seeds to the golden seeds of compassion, Fami strives to cultivate enduring positive values for society.
This philosophy drives Fami’s long-standing community engagement. For Fami, soybeans represent not only nutritional value but also a means to connect people through meaningful actions. Each box of soy milk delivered embodies care, trust, and a commitment to supporting the health of Vietnamese families.
From nature’s golden seeds to the golden seeds of compassion, Fami is dedicated to spreading wholesome nutrition, fostering love, and promoting positive values, ensuring that goodness flourishes today and endures for generations to come.
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