Most Popular Image Optimization Software for SEOs


In this article, we present the most widely used **image compression software** that SEOs leverage to optimize images. This process reduces file size and enhances website speed.

The Importance of Images

Visuals are compelling, transcending language barriers and evoking emotions. Images create focal points on a website, attracting reader attention and making the experience more engaging and enjoyable. They also facilitate comprehension and retention.

Optimizing images before uploading them to a website offers numerous benefits, including:

Enhanced aesthetics and professionalism, elevating the user experience and encouraging longer website visits, increasing conversion rates
Accelerated page load speeds
Improved overall SEO: SEO-optimized images receive higher evaluation scores, boosting search rankings and outperforming competitors
Increased brand/product visibility through Google image search

Top Image Compression Software

Thousands have successfully employed the following image optimization techniques to effectively harness the power of visuals on their websites.

1. TinyPNG: The Leading Online Image Compression Tool

TinyPNG is a popular and user-friendly online image compressor. It offers a hassle-free interface and is entirely free to use.

TinyPNG – The #1 Online Image Compressor

2. Caesium: The Ultimate Software for Bulk Image Compression

Caesium is widely used for its ability to meet various user needs:

Rapidly reduces image file size
Batch resizes images
Operates swiftly without lag
Boasts a straightforward and user-friendly interface

Users praise Caesium’s effectiveness, enabling them to effortlessly compress images and significantly reduce storage space.

Caesium – The #1 Software for Bulk Image Compression

3. Radical Image Optimize Tool

RIOT (Radical Image Optimization Tool) is a professional image compression software with a growing user base.

Its primary function is to efficiently process and optimize images, reducing their file size. It also resizes images while preserving their original quality. RIOT is free to download and use, with an interface similar to Caesium.

Radical Image Optimize Tool – Free Image Compression Software

4. Light Image Resizer

Light Image Resizer is among the top 3 most popular image compression software.

It is a versatile image editing tool that not only modifies images but also reduces their size, facilitating storage, uploading, and sharing on various devices, blogs, and social media platforms.

Light Image Resizer is free to use and allows for seamless conversion between different image formats. Overall, it offers a range of valuable features that cater to diverse user needs.

Light Image Resizer – Image Resizing Software for Size Reduction

5. IrfanView

IrfanView is our final recommended image compression tool. In addition to basic image editing capabilities, it enables direct viewing on computers. Its key features include:

Supports diverse image formats
Editing, text insertion, and image resizing
Slideshow presentation
Compatibility with most popular image formats

Optimal Image Formats for Websites: PNG, JPG, SVG

Choosing the right image format can significantly optimize website resources, reducing image size and enhancing load speed.

For blog posts and news articles, JPG format is recommended for optimal image size.

Product pages, where image quality and clarity are crucial, should use PNG format.

In addition to JPG and PNG, SVG format can be used for icons and logos, while WebP format offers an excellent balance of file size and image quality.


These image compression software tools enable rapid and efficient bulk image optimization. If you require image compression, refer to the software listed above for exceptional experiences.

Frequently asked questions

Optimizing images before uploading offers several advantages, including enhanced aesthetics and professionalism, which encourage longer website visits and increase conversion rates. It also improves page load speeds and overall SEO performance, as SEO-optimized images receive higher evaluation scores. Additionally, optimized images can increase brand/product visibility through Google image search.

There are several popular image compression software tools that SEOs can utilize, each with its own unique features. Here are the top 5 most widely used tools:

  1. TinyPNG: A leading online image compression tool that is user-friendly and free to use.
  2. Caesium: Offers rapid image file size reduction, batch resizing, and a straightforward interface.
  3. RIOT (Radical Image Optimization Tool): A professional image compression software that optimizes and resizes images while preserving their original quality.
  4. Light Image Resizer: A versatile image editing tool that modifies and reduces image size, facilitating storage and sharing.
  5. IrfanView: In addition to basic editing, this tool enables direct viewing on computers and supports various image formats.

The recommended image formats for websites are PNG, JPG, and SVG. JPG is ideal for blog posts and news articles to optimize image size. PNG is better suited for product pages where image quality and clarity are crucial. SVG can be used for icons and logos, while WebP offers a balance between file size and image quality.
You may also like

4 Efficient and Easy Tips for Reducing Word File Size for Office Workers

If you need to know how to reduce the file size of a Word document so that you can send it via email or online storage services, refer to this article by FPT Shop.

What is PNG? Free and fastest guide to convert PNG file to JPG

What is PNG? If you are someone who is familiar with photo editing, then you must not be unfamiliar with this image format. Although it is well-known, there are still many people who do not know how to convert PNG to JPG. So, how to convert it? Let’s find out in this article with FPT Shop.

Discover the best 7 image compression software, reduce file size effortlessly and at no cost

Are you looking for an image compression software to help reduce the size of your images on your phone, but don’t know which app is user-friendly and effective? This FPT Shop article will introduce you to 7 simple and completely free image compression software. You can check them out right below!

How to easily reduce the size of GIF images using Photoshop software

Reducing the file size of GIF images is a fundamental technique for those working in design or marketing. Despite being a popular format on the Internet, GIF images often have large file sizes, which can impact page loading performance.