How to Earn Money from Facebook Reels: Essential Tips for Increasing Your Income

Making money from Facebook Reels brings in a good source of revenue for individuals and businesses. Facebook Reels, a new feature introduced by Meta to compete with TikTok, allows for sharing short videos. It is not just about entertainment but also an effective way to make money.


Content creators are using Facebook Reels as a “lucrative ground” to earn extra income. If you are interested in this issue, do not miss the article below which will guide you on how to make money from Facebook Reels.

What is Facebook Reels?

A new feature released by Facebook in 2020 is Facebook Reels. Similar to Instagram Reels and TikTok, Facebook Reels allows users to create short videos with a maximum duration of up to 90 seconds. It is considered as a popular short video creation tool in today’s social media platforms.

Why should you use Facebook Reels to make money?

Although the main purpose of Facebook Reels is to provide entertainment for viewers, it is also a useful feature used in the marketing campaigns of many brands.

If used correctly, Facebook Reels can also generate revenue for businesses.

Reach new customers

Facebook Reels has a massive network with over 2.9 billion monthly users, allowing brands to reach users that the company couldn’t reach before. This is particularly true for new brands that want to expand their market and attract new customers.

According to Facebook’s research, 50% of Reels viewers on Facebook are people who have never followed this brand before. This allows the business’s Facebook Reels to reach more people, including those who don’t follow. From there, the potential to make money from Facebook Reels is expanded.

Increase revenue

Another benefit of Facebook Reels is that it helps increase revenue for brands. Instead of using traditional advertising methods, Facebook Reels is an excellent choice to enhance marketing effectiveness. With the increasing demand for short videos on social media platforms, users can preview products in videos before making a purchase.

According to statistics from Colormatics, video is the most preferred format on social media, followed by images and text. Up to 72% of consumers prefer video over text to learn about new products and services. Therefore, businesses can take advantage of Facebook Reels to increase sales.

Viral potential

Another reason to make money from Facebook Reels is the viral potential of this platform. When your content becomes a media phenomenon, it can attract the attention and interaction of a massive audience.

This means that your content will be widely shared on various media channels and reach millions of people in a short period of time.

Learn more:

How to make money from Facebook Reels

Use Affiliate Marketing

Affiliate Marketing is an effective way to make money from Facebook Reels. To optimize affiliate marketing campaigns, companies can learn more about the market, demographics, and buying needs of the target consumers. From there, produce Reels that meet their needs.

If the Reels become viral and receive a lot of views, it means that the conversion rate will also increase. One way that companies can successfully carry out marketing campaigns is by collaborating with influencers.

Influencers are people who have a significant influence on social media and have thousands of followers. To increase the popularity of Reels, businesses can collaborate with influencers to create attractive and relevant videos to consumers. Influencers can include product links in their descriptions, thereby increasing sales.

Advertise on Reels

There are 2 types of ads on Reels: overlay ads and post-loop ads. In which:

  • Overlay ads: Overlay ads are a way to make money from Facebook Reels without compromising the attractiveness and continuity of the content. Overlay ads allow users to promote their brand, products/services in a prominent and creative way. Additionally, you can adjust the position, size, and color of the overlay screen to match the content of the Reels.
  • Post-loop ads: These are ads that allow you to earn money from Facebook Reels without affecting the viewing experience of the audience. To make effective post-loop ads, brands can provide additional information, instructions, or calls to action for viewers of the Reels. Additionally, businesses can use different types of ads to increase the diversity and attractiveness of post-loop ads.

Create engaging content

Creating engaging content is the best way for businesses to make money from Facebook Reels. To provide interesting content and attract viewers, brands can use video editing tools to create unique and professional effects for Reels videos.

Additionally, users can use features such as sound, speed, effects, timers, text, stickers, etc., to make their Reels stand out and be more diverse.

Build interaction

In addition, brands also need to create challenges, puzzles, and games through Reels videos to encourage viewers to participate and interact with the brand. This helps build connections, increase interaction levels, and effectively promote products/services.

In this way, businesses not only can make money from Facebook Reels but also increase brand awareness on Facebook.


FPT Shop has shared how to make money from Facebook Reels. If you are a business or a personal content creator, you should not miss such a potential revenue-boosting tool like this.

Frequently asked questions

With a massive network of 2.9 billion monthly users, Facebook Reels offers a great opportunity for brands to reach new customers and expand their market. It also serves as an effective marketing tool, helping businesses increase revenue and improve their marketing campaigns’ effectiveness.

According to statistics, video is the most preferred format on social media. Facebook Reels allows businesses to showcase their products in an engaging way, leading to increased sales. The viral potential of this platform further enhances the chances of content reaching a wider audience and driving more conversions.

  • Affiliate Marketing: Learn about your target market and create Reels that meet their needs. Collaborate with influencers to increase popularity and include product links in descriptions.
  • Advertise on Reels: Overlay ads and post-loop ads are effective ways to promote your brand without compromising the user experience.
  • Create engaging content: Use video editing tools and unique features to make your Reels stand out and attract viewers.
  • Build interaction: Encourage viewers to participate and interact with your brand by creating challenges, puzzles, and games through Reels videos.

You can easily share your Facebook Reels videos on your Instagram story by following these steps: [Insert steps or link to a guide].

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