“Mimicking” TikTok, Instagram Surpasses Rivals to Become the Most Downloaded App Globally

Since the launch of Reels, Instagram has been steadily regaining its footing against its Chinese rival.

0
57

Instagram, a visual-centric social media platform, quickly gained popularity with its user-friendly, minimalist interface since its launch in 2010.

Mark Zuckerberg, the founder of Facebook and CEO of Meta, Instagram’s parent company, has identified TikTok as a significant threat in recent years. In 2022, he stated that the user attraction of rival apps like TikTok was “growing very quickly.”

The rapid rise of TikTok has certainly caught the attention of Meta’s leader, Mark Zuckerberg. Photo: AP

However, in 2020, Instagram “copied” and introduced Reels, a short-form video feature that scrolls similarly to TikTok. This was seen as Meta’s strong response to the “attack” from ByteDance’s rival. According to the latest figures from 2023, Instagram saw a global download of 767 million, a 20% increase from the previous year. Meanwhile, TikTok had 733 million mobile downloads, a 4% increase.

According to Mark Shmulik, an analyst at Bernstein, Instagram successfully retained its existing users by embracing short-form videos.

The introduction of Reels saved Instagram from falling behind TikTok, which consistently ranks among the top “most downloaded apps worldwide.”

This could be attributed to Instagram’s vast existing user base and the integration of Reels directly into the Instagram app, eliminating the need for a separate download like TikTok.

According to The Guardian, Instagram surpassed TikTok to become the most downloaded app worldwide after emulating its rival and launching Reels. This move helped the app regain its position lost to the Chinese competitor.

TikTok still boasts a higher number of active users, with an average daily usage of 95 minutes.

As per 2023 data from Sensor Tower, Instagram has nearly 1.5 billion monthly active users, while TikTok has just over 1.1 billion. However, TikTok has more engaged users, spending an average of 95 minutes on the app daily compared to 62 minutes on Instagram, as of Q4 2023 data.

Although Instagram outperformed TikTok in some aspects, both platforms continue to fiercely compete in the online short-form video space. The success of each platform relies on various factors, including features, interactivity, and user attraction.

You may also like

Sure, I can assist you with that.

## Meta Sued for Allegedly Addicting Young Users

Meta is facing a collective lawsuit from 42 US states, with allegations that its social media platforms, Facebook and Instagram, have played a part in causing a health crisis among child and teen users.

“Major Outage: Facebook, Instagram, and Messenger Down – Users Unable to Send Messages or Access Platforms”

Users reported widespread issues with the Messenger website on the morning of May 30.

“The Ultimate Guide to High-Quality Instagram Photo Uploads: Ring in the New Year with Crystal Clear Snaps”

Captivate your audience and elevate your Instagram game this festive season with these handy tips and tricks. Learn how to master the art of visual storytelling and create captivating content that shines. It’s time to unleash your creative side and take your Instagram feed to the next level!

The Ultimate Guide to Watermelon Cutting: A Simple Hack You Need to Know

Introducing an everyday item that you can use to master the art of watermelon slicing! You won’t believe how this common household essential can transform into a “magical” watermelon cutter. Get ready to be amazed as we reveal this unique trick!

The Magic Trick to Instantly Clean Up Spilled Sugar or Flour from Your Carpet with Just a Glass

Introducing the ultimate guide to cleaning your floor rugs! Large and thick rugs can be a hassle to keep clean, but with our expert tips and tricks, you’ll be able to tackle any spill or stain. Whether it’s a sticky mess from a spilled drink or stubborn dirt that won’t budge, we’ve got you covered. Learn how to keep your rugs looking fresh and new with our simple and effective methods. Say goodbye to unsightly stains and hello to a clean and welcoming home!