Suggestions for Eye-Catching Modern Restaurant Menu Background Templates in 2024

You have just opened a food & drink establishment and you want to finalize the menu for your establishment but you do not know which design to make it look eye-catching? If you do not know how, you can refer to the restaurant menu backgrounds in the following article.

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The menu is not just an essential part but also a decisive factor for the success of a restaurant or eatery. In addition to simply specifying the name of the dish and the price, choosing a suitable menu background also plays a role in making the menu stand out and more appealing.

Some notes when designing a restaurant menu

The golden spots on the menu

When customers open the menu, they often pay attention to the top right corner. It is considered the golden spot, where dishes are often prioritized and chosen the most. To take advantage of this, you need to place your restaurant’s most attractive and special dishes here and illustrate them as vividly as possible.

Classify dishes into different groups

To help customers easily choose dishes, you need to arrange the dishes into different groups such as: appetizers, main courses, desserts, drinks such as wine, cocktails, and other groups. Depending on the style and specific characteristics of the restaurant, you can arrange the food groups in a reasonable and appropriate manner.

Use real images of dishes for illustration

It has been proven that the influence of images on the customer’s vision is undeniable. Therefore, when designing a menu, you need to pay attention to using rich and attractive images. However, not all dishes need to be illustrated with pictures. On each menu page, you should only place images of a few special, most attractive dishes to illustrate.

The layout of the images needs to be done in a balanced way to avoid confusing the customer. The images of dishes chosen to be included in the menu should be of high quality, sharp, and have eye-catching colors to attract the attention of diners.

Descriptive language

After stating the name of the dish, you can provide a detailed description of its ingredients. For example, beef steak is served with barbecue sauce and onions, salmon is grilled with lobster and accompanied by pasta with a garlic vinegar flavor, or muffins are combined with eggs and bacon. This information helps customers better understand the ingredients in the dish, allowing them to avoid choosing dishes that do not suit their personal preferences.

Price

To create a positive impression and attract customers, you should apply “friendly numbers” when listing the price of the dish on the menu. Instead of listing the price as 100,000 VND, you can list it as 99,000 VND. Although only 1,000 VND lower, this can create a positive impression on the customer’s vision.

For menus for Vietnamese customers, you should avoid using the USD or $ symbol. Using these symbols can create the feeling that the dishes are expensive in the minds of diners. Instead, use the dong symbol or no symbol at all so that the value of the dish becomes more friendly to customers.

Colors

The color of the restaurant menu should be carefully chosen to reflect the restaurant’s unique style and identity and to create an impression for customers. Here are some popular color choices and how to apply them in menu design:

  • Dark and warm tones: Using dark tones such as dark brown, gray, or navy blue can create a luxurious and professional feel for the menu. This is often suitable for fine dining restaurants or restaurants with a classic style.
  • Bright colors: Bright colors such as red, yellow, and green can make the menu stand out and create a sense of fun and dynamism. This is suitable for restaurants serving fast food, coffee, or tea.
  • Contrasting colors: The combination of contrasting colors such as black and white can create a striking and unique effect. This is often used to highlight titles or special dishes on the menu.

  • Colors that match the theme or season: Using colors that match the restaurant’s theme or the current season is also a smart choice. For example, orange and brown can reflect an autumn theme, while blue and white can create a summer and seaside feel.

Suggestions for some beautiful restaurant menu backgrounds

If you are still wondering which menu background to choose for your restaurant, you can refer to the collection of outstanding sample backgrounds below.

Sample menu background suggestion for a fast food restaurant with dishes such as hamburgers, sandwiches, and drinks. You should use eye-catching, bright, and bold tones for the menu to attract more customers.

For restaurants with a modern, luxurious Nordic style, the use of dark colors such as blue-black, black, and brown not only matches the restaurant’s design style but also enhances the value of the dishes, making diners feel that the money they spend is worth it.

You can refer to the two menu background samples below to research and apply to your restaurant.

Summary

These are unique and eye-catching restaurant menu background samples for restaurant owners and restaurant owners. Hope these suggestions can help you choose the menu that best suits your restaurant’s style.

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Frequently asked questions

The top right corner of a menu is considered the golden spot as it tends to capture customers’ attention first. Place your most appealing and unique dishes in this section to make them stand out. Provide vivid descriptions and illustrations to entice customers and highlight your restaurant’s specialties. This strategy increases the likelihood of customers ordering these featured dishes.

Organizing your menu into categories is key. Group dishes into sections such as appetizers, main courses, desserts, and drinks. This classification simplifies the ordering process for customers, enabling them to make quicker decisions. It also helps them plan their orders effectively, considering the flow of the meal.

Yes, including real images of dishes has a significant impact on customers’ choices. Use high-quality, attractive photos of special dishes on each menu page to entice customers. Ensure a balanced layout by avoiding cluttering the page with too many images, and always aim for eye-catching colors. Accurate representation of the dishes is essential to managing customer expectations.

Enhance your dish descriptions by providing detailed information about the ingredients used. For instance, mention that the beef steak is served with barbecue sauce and onions, or that the salmon is grilled with lobster. This approach helps customers understand the dish better and makes their ordering experience more confident. Including cooking methods or unique features of the dish adds to the appeal.

When listing prices, use ‘friendly numbers’ to create a positive impression. For example, instead of 100,000 VND, consider listing it as 99,000 VND. For Vietnamese customers, avoid using USD or $ symbols, as it may imply higher prices. Opt for the dong symbol or no symbol at all, making the price more approachable and customer-friendly.

The color choice depends on the style and atmosphere you want to convey. Dark and warm tones like dark brown, gray, or navy blue create an elegant and sophisticated feel, often suitable for fine dining establishments. Bright colors like red, yellow, and green make the menu pop and are perfect for fast-food joints or cafes, creating a fun atmosphere. Contrasting colors like black and white can be used to highlight important sections or special dishes. You can also consider using colors that align with your restaurant’s theme or the current season.

Absolutely! For a fast-food restaurant, bright and bold colors are a great choice to attract customers and create a lively atmosphere. If you own a modern, luxurious Nordic-style restaurant, dark colors like blue-black, black, and brown add sophistication and enhance the perceived value of your dishes. You can also refer to the sample menu background suggestions provided for further inspiration.