Building a house or purchasing land is a significant decision and a major life event for many. It is understandable that one would deliberate and weigh their options carefully before committing to such a substantial investment.

In Vietnamese folk beliefs, the seventh month of the lunar calendar, often referred to as the “ghost month,” is considered inauspicious. It is believed that during this time, spirits roam the earthly realm, leading to a general avoidance of significant undertakings and celebrations.

Additionally, the seventh month often brings prolonged periods of rain, which can disrupt plans for construction or house hunting. Despite businesses and developers offering attractive promotions and discounts to entice customers, transactions during this period tend to be sparse.

Why are more people embracing real estate purchases during the seventh month, despite traditional beliefs?

However, modern times have seen a shift in these traditional taboos, with fewer people adhering to the restrictions on buying and selling land during this month. In fact, some actively seek out property purchases during the seventh month to take advantage of the numerous discounts and promotions offered by businesses.

Real estate companies remain busy promoting their projects and offerings to attract customers. The seventh month is no longer a quiet period for the industry.

In reality, purchasing a home during the seventh month can be advantageous for buyers, as they can benefit from various attractive incentives and promotions such as discounts of 3-5%, complimentary furniture or gold gifts, cash rebates, or even vacation packages.

Buyers can take advantage of numerous benefits when purchasing property in the seventh month.

Real estate experts share that while these superstitions were more prevalent in the past when the market was smaller, today’s buyers are more relaxed and open-minded. As a result, the real estate market remains active throughout the year, including during the seventh month.

Feng shui consultants suggest that buyers should focus on the orientation of the house and the direction of the entrance rather than the month of purchase. Additionally, since buying a home only involves signing a contract, it is not believed to have a significant spiritual impact. For those purchasing property for business purposes, these beliefs are considered irrelevant.

Some also believe that the seventh month, which coincides with the Vu Lan Buddhist holiday, is an opportune time to honor one’s ancestors by purchasing a home or land. This positive interpretation has gained traction and is embraced by many.

Frequently asked questions

In Chinese culture, the seventh month of the lunar calendar is considered the ‘Ghost Month’, a time when the gates of hell are opened and spirits roam the Earth. Despite the spooky associations, it is believed that purchasing real estate during this period brings good luck and prosperity.

There are various superstitions associated with buying property in the ghost month. One belief is that the spirits of the deceased will bring good fortune and bless the new home. It is also thought that the ghost month is a time when property prices are lower, making it a financially auspicious time to buy.

Some people may perform rituals to honor the spirits and seek their blessings. This can include offering food and prayers at temples, burning incense, and performing traditional ceremonies to bring good luck to the new home.

While there may be anecdotal evidence and traditional beliefs, it is difficult to find concrete statistical data to support this claim. However, it is worth noting that cultural and spiritual beliefs can significantly influence purchasing decisions, and the ghost month tradition is deeply rooted in Chinese and Southeast Asian cultures.

It is important to be mindful of potential scams or fraudulent activities that may target individuals during this period. As with any real estate purchase, buyers should conduct thorough research, seek professional advice, and ensure all legal and financial aspects are carefully reviewed.
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