The first times of a child always bring parents feelings of pride and immense happiness: the first time the child’s feet touch the ground without needing support from parents, the first time the child proudly shows parents a perfect score after days of studying diligently forgetting even the moon rising… So what happens before those first times?
In Eastern culture, we often mention “the last time” as a farewell. The feeling of subtle sadness is like that, but suppose there were no last times, could the first times happen? If there were no last times for mother to embrace the child tenderly, there would be no first time for the child to sleep alone, today the child would not greet the father at the school gate, there would be no tomorrow for the child to ride a bike to school. Parents, and all of us, can hardly know when is the last time for each person and each child, but if there is, it is the clearest sign that the door to “the first time” is about to open on the journey of maturity.
The last time asking parents for help with homework will open the first time the child has to strive and strive for growth.
Each of us has grown up in a memorable way with a strong sense of “self”. There is not yet any scientific study or 100% authenticated evidence that children who are loved by their parents when they grow up all become good people. But one thing is for sure, children who have peaceful last times with the love and companionship of their parents will have their first steps firm and steady. That is the message that Generali conveys in the touching film “Cho con một vé Sống Như Ý” (Give the child a ticket to Live as Desired).
Watch the movie “Cho con một vé Sống Như Ý”
With this comeback, Generali brings viewers a fresh and bright perspective on the two words “the last time”. Not synonymous with separation, not goodbye, the “last time” that Generali defines is the moment for us to equip our children, to embark on a wonderful journey ahead. Throughout 3 minutes, the film leads viewers through very ordinary moments, but to those innocent children, it is a vast sky, a premise for a great journey in the future. You will surely see yourself somewhere in the image of the father singing quietly by the crib, letting the child sleep on their own when going to boarding school; or in the image of the child for the last time small and helpless, asking parents for help, to grow up, learn, cry, laugh, sing…
Children always need their own skies to grow up, but they also always need continuous companionship, as well as a financially secure foundation over time from their parents. These last times are not the end, but open new first times, so that the beloved child has a complete and cherished future as desired.
Touching images capture the sincere wishes of little children for a magical childhood always accompanied by their parents.
Generali – The number one insurance group in Italy, is a reliable companion helping parents prepare a solid financial foundation with VITA – Cho Con (Life for the Child). This is a pioneering insurance product designed for educational investment goals. Combining protection and investment effectively, with superior benefits, VITA – Cho Con helps you build a valuable educational foundation for your child, helping your beloved child step confidently on the journey of Living as Desired.
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