The Ultimate Guide to Writing a Compelling Offer: “The Art of Crafting a Persuasive Sọ Memorial Service for the 23rd of January”

Discover the Significance of the Vietnamese Ritual of 'Cúng Ông Công, Ông Táo' and Learn How to Compose the Traditional 'Sớ' Offering Letter for the Ceremony that Takes Place on the 23rd of the Twelfth Lunar Month.

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On the 23rd of the twelfth lunar month, Vietnamese families perform a ritual to bid farewell to the Kitchen Gods, who journey to heaven on a golden carp to report on the family’s activities over the past year. This tradition is deeply rooted in Vietnamese folk beliefs.

1 Why Write a Memorial Tablet for the Kitchen Gods?

Annually, on the 23rd of the twelfth lunar month, Vietnamese folklore holds that the Kitchen Gods ride a golden carp to heaven to report to the Jade Emperor on what they have observed on Earth.

According to ancient beliefs, the Kitchen Gods are the right-hand aides of the Jade Emperor, closely monitoring the lives of mortals and reporting back to him at the end of each year on the 23rd of the twelfth lunar month.

These gods not only symbolize luck and prosperity but also ward off evil spirits and maintain peace for the family. Thus, the ritual of offering sacrifices to the Kitchen Gods is a way for people to express their respect and gratitude to these gods for their protection throughout the year.

The Kitchen Gods will impartially report all the good and bad deeds of mortals to the Jade Emperor. The ceremony also marks the transition from the old year to the new, and from this day on, people start preparing for the upcoming new year.

For further reference:

2 When and Who Should Write the Memorial Tablet?

Householders, business owners, and traders are encouraged to write memorial tablets for the Kitchen Gods as it is believed that doing so will bring them luck and prosperity in the coming year.

The memorial tablets are typically written on the 23rd of the twelfth lunar month each year.

For further reference:

3 Sample Memorial Tablet for the Kitchen Gods

Nam Quốc…

*Province…

*City…

*Location. Ward, Commune, or Village…

*Disciple… Name…

Today, on the … at …

We respectfully invite the Kitchen Gods of the heavenly court, the gods of the three realms, and all divine beings.

We invite the gods of the heavenly, earthly, and watery realms, as well as the gods of music, whose power encompasses all things. We respectfully invite the gods of the land and the city’s patron god to issue a decree to the Kitchen Gods of the heavenly court.

We invite the Kitchen God, the God of Destiny, and the God of the Kitchen God’s Realm. We invite the gods of the four directions to descend upon us.

We invite the Door Gods, the Gods of Blessings, the Gods of Calm Waters, and the Gods of Fire from above.

We invite the Gods of the Stove, the Three Gods of the Stove, the Gods of the Toilet, and the Gods who watch over the family’s wardrobe and possessions. We invite the Five Emperors of the Five Directions.

May the Kitchen God ride the golden carp to heaven and proclaim the family’s good deeds. We offer incense and perform a purification ritual with sincerity and respect.

To the Kitchen Gods of the Nine Heavens’ Kitchen, we present this memorial tablet with reverence:

Oh, mighty gods of the heavenly kitchen, your reach extends to every household. We revere you, the炎Emperor, for nurturing all living beings.

We, your humble disciples, are forever grateful for your protection throughout the year. We offer our gratitude for your constant presence in our daily lives.

Yet, we acknowledge our shortcomings. In our speech and actions, we may have strayed from propriety and ritual. In preparing our meals, we may have inadvertently included forbidden ingredients or contaminated our food.

Unaware of the taboos, we may have offended the Great King of the Kitchen Gods, inviting calamity and disharmony into our homes. Our businesses may have faltered, our families may have suffered ill health, and our livestock may have borne diseases.

Humbly, we offer our prayers to the auspicious gods of the north and the west, beseeching their blessings.

With reverence, we present a copy of the sacred scripture of the Kitchen God’s Realm and a copy of the prayer for your blessing.

We sincerely bow before you.

We offer our highest respects to the Kitchen Gods of the Nine Heavens and the Great Emperor of the East, who bestows good fortune.

We pray that you will forgive our transgressions, increase our blessings and longevity, turn bad luck into good, ensure our safety, and hear our humble pleas.

Heavenly year… month… day…”

Now you understand the significance of writing a memorial tablet to bid farewell to the Kitchen Gods on the 23rd of the twelfth lunar month. If this is your first time performing this ritual, feel free to use the above sample as a guide.

Frequently asked questions

The ultimate goal is to persuade and influence potential customers to take action, whether it’s purchasing a product, signing up for a service, or attending an event. A compelling offer presents a proposal that highlights the benefits and value proposition in a way that resonates with the target audience.

Start by understanding the unique aspects of the memorial service and the emotions involved. Highlight the significance of the date, perhaps it’s a special anniversary or a date with personal meaning. Emphasize the impact of attendance, such as honoring the memory of a loved one or providing support to those grieving. Offer a sense of community and the opportunity to celebrate life.

The tone should be respectful, compassionate, and dignified. Use language that conveys empathy and understanding. Avoid being overly promotional or salesy. Focus on the emotional benefits of attending, such as ‘honoring a life well lived’ or ‘finding comfort in shared memories.’ Use words that evoke a sense of community and support.

Create a sense of exclusivity by emphasizing the limited nature of the event, such as ‘a one-time gathering’ or ‘an intimate memorial service.’ Use language that suggests urgency, like ‘don’t miss this opportunity to pay your respects’ or ‘spaces are limited to ensure an intimate atmosphere.’ You can also highlight any special arrangements or unique aspects of the service that make it a unique and memorable event.

Incorporate practical details such as the date, time, and location of the service. Provide information about the person being memorialized, including their name, a brief description of their life, and any notable achievements or contributions. Include any special instructions, such as dress code, parking availability, or opportunities to contribute to a memorial fund or charity.
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