Technology

What does the TikTok Shop policy include? How does TikTok Shop operate?

The TikTok Shop policy establishes regulations for sellers to ensure the quality of products and timely delivery. These policies aim to protect the rights of both buyers and sellers, creating a fair trading environment. Let's explore TikTok Shop's selling policies to avoid any mistakes.

Administrator

3 March, 2024

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TikTok Shop is now a thriving business land of many brands, not just a platform for entertainment videos. TikTok Shop has almost become a popular shopping website. If you want to start a business on this platform, don’t miss the article below to understand the TikTok Shop policies.

What is TikTok Shop?

TikTok Shop is an e-commerce platform developed by TikTok. Similar to Shopee, Lazada, Tiki, TikTok Shop provides a wide range of products with different prices and discounts. TikTok Shop allows users to sell products directly through their TikTok accounts.

The seller’s products are introduced through videos and live streams on the linked TikTok account. This is considered the difference between TikTok Shop and other e-commerce platforms.

How does TikTok Shop operate?

To effectively do business on TikTok Shop, you need to understand how this platform works. There are 5 aspects to pay attention to.

Selling: To sell on TikTok Shop, you need to register your business or individual business.
Posting products: Like any other e-commerce platform, you need to update images and detailed information about the products. Currently, the TikTok Shop system has almost fully updated features that support sellers.
Payment: TikTok Shop’s payment method is based on successful orders. This platform does not accept cash on delivery. To buy products, buyers must first send money to the TikTok Shop system.
Shipping: TikTok Shop’s shipping method is similar to other e-commerce platforms. J&T Express is currently the main shipping partner of TikTok Shop.
Fee: The TikTok platform fee is included in the buyer’s payment. In Vietnam, the TikTok Shop platform fee is 1%.

TikTok Shop policies

Every online platform has its own regulations, standards, and policies. TikTok Shop has 2 principles.

Develop a dynamic and efficient shopping space.
Provide users with a safe and convenient online shopping experience.

To maintain a civilized and clean TikTok Shop environment, the platform strictly prohibits posting, live streaming, or sharing content such as:

Related to prohibited products in the Vietnamese market.
False or incomplete information about products/services.

When doing business on TikTok Shop, you can develop product content in various formats such as images, titles, descriptions, videos, live streams, etc. And of course, all content must comply with TikTok Shop policies.

Prohibited products

Products provided by sellers must comply with local regulations and TikTok Shop policies. Products will not be accepted if:

They imply prevention, diagnosis, or treatment of physiological functions.
Related to food with preventive, curative, or healing effects for humans. TikTok only accepts approved brands from authorized agencies with specific presentations.
Related to packaged foods and beverages with harmful nutritional content.

Restricted products

Some types of products such as watches, accessories, products for mothers and babies, beauty/healthcare products, packaged foods, medical equipment, and pet medications need additional approval before being sold on TikTok Shop.

Politics-related products

TikTok Shop does not support businesses or activities related to advertising, buying, and selling politically related products.

Intellectual property infringement products

Users are not allowed to share or publish content that encourages intellectual property infringement. At the same time, using images or names for commercial purposes without the owner’s consent may constitute intellectual property infringement.

Spam, fraud

Activities related to spam or fraud in user profiles, content, comments, or stories are strictly prohibited by TikTok. Manipulating indices such as views, orders, fake likes, etc., will also be warned by TikTok.

Misleading content

Content that misleads and deceives users in any form is prohibited, such as:

Promoting and sharing different content.
Using products in videos that do not appear on the landing page.
404 error on the store’s landing page.
Content different from the actual product.
Content promising product efficacy.
Content without clear authentication or source.
Content making malicious comparisons with products on the same or different platforms.
Inaccurate content causing public confusion.

Safety for minors

Sellers must not share, post, or stream:

Content that attracts children to buy products or forces parents to buy products.
Content negatively affecting the development and safety of children.
Limitations on commercial content related to children.

Livestream

During the livestream, sellers on TikTok must not:

Argue, divide, or cause disorder with viewers.
Intentionally introduce fake discount vouchers or promotions under any form.
Use pre-existing videos for livestreams.

Body-related, weight-related content

TikTok Shop prohibits promoting body images, unhealthy habits, weight loss, or promising weight loss through unsafe food/products/services.

Shocking content

TikTok does not accept shocking content such as:

Images of accident scenes, crimes, horror images, bloody images,…
Disruptive images that may offend users.
Images and videos of violence, assault, or dangerous behavior,…

Replacing order information

Seller’s content should not contain links that ask buyers to leave TikTok to place orders.
Content for the purpose of stealing user information.
Content that contains viruses, malicious software, fraudulent content,… is strictly prohibited by TikTok.
Not allowed to post content that offends laws, culture, customs.

Conclusion

FPT Shop has shared relevant information about TikTok Shop policies so that users can avoid violations when starting a business on this platform. Hope the information in this article helps you build a successful channel.

How to sell on TikTok and get hundreds of orders per day
Is there a fee to sell on TikTok? Update the latest TikTok Shop fee schedule for 2024

5G supported phones

Frequently asked questions

To sell on TikTok Shop, you need to register your business or individual business. You then post products with images and detailed information, and the platform handles payments and shipping, similar to other e-commerce sites. The key difference is that sellers promote their products through videos and live streams on their linked TikTok accounts.

TikTok Shop aims to create a dynamic and efficient shopping space while providing a safe and convenient online shopping experience. It prohibits content related to prohibited products in Vietnam, false or incomplete information, and any content that might be harmful to minors. It also disallows spam, fraud, and misleading content. Additionally, sellers cannot share links that direct buyers away from TikTok for purchases.

Products implying prevention, diagnosis, or treatment of physiological functions are not allowed. Food and beverage items with preventive, curative, or healing effects for humans must be from approved brands with specific presentations. Packaged foods and beverages with harmful nutritional content are also prohibited.

Yes, certain products like watches, accessories, beauty products, packaged foods, and medical equipment require additional approval before being sold on TikTok Shop.

TikTok Shop does not support the advertising, buying, or selling of politically related products. It also prohibits users from sharing or publishing content that encourages intellectual property infringement, including using images or names for commercial purposes without the owner’s consent.

During livestreams, sellers must not argue with viewers or cause disorder. They should not introduce fake discount vouchers or promotions and must not use pre-existing videos. Content related to body image, unhealthy habits, or weight loss is prohibited, and sellers must not make promises of weight loss through unsafe means.

Shocking content includes images of accident scenes, crimes, horror, or blood. Disruptive images that may offend users and media depicting violence, assault, or dangerous behavior are also not allowed.

Sellers should not include links in their content that direct buyers away from TikTok to place orders. Content that aims to steal user information or contains viruses, malicious software, or fraudulent material is strictly prohibited.

The TikTok platform fee is included in the buyer’s payment, and it is currently 1% in Vietnam.