Beauty

“FitFlop Unveils Song Hye Kyo as Brand Ambassador for Asia.”

FitFlop, the globally renowned footwear brand, is proud to announce that renowned South Korean actress, Song Hye Kyo, will be their brand ambassador for Asia. With her grace and elegance, Song Hye Kyo embodies the spirit of the FitFlop brand, which has revolutionized the footwear industry with its innovative, scientifically-designed shoes and sandals.

Administrator

23 August, 2024

“We are thrilled to have Song Hye Kyo on board as FitFlop’s brand ambassador for Asia,” shared Gianni Georgiades, CEO of FitFlop. “Song is a household name in South Korea and one of the biggest Hallyu stars in Asia.”

“Renowned for her timeless beauty and impeccable fashion sense,” Georgiades continued, “collaborating with Song will help enhance FitFlop’s brand awareness in Asia, reach new audiences, and open up opportunities to introduce the brand’s incredible benefits to a generation of smart and perfection-oriented consumers.”

At a photoshoot in Seoul, Song hand-picked her favorite FitFlop styles – including slippers, sneakers, Mary-jane shoes, mules, and loafers – which were beautifully color-coordinated and took center stage in this collaboration.

“As soon as I put on my first pair, I was surprised by the comfort,” she shared about the brand. “I love the perfect balance between cushioning and stability that FitFlop offers. Even after wearing them for extended periods, my feet still feel comfortable and unrestricted.”

With a palette of elegant, modern colors, combining soft pastel shades with pops of pink, white, and dark brown, the collection is a perfect addition to any girl’s wardrobe this summer.

The collection embodies FitFlop’s signature style, underscoring the brand’s commitment to advanced footwear technology and ergonomic design. Each product is integrated with FitFlop’s proprietary technology, based on biomechanics principles, which helps support the natural movement of the body and provides all-day comfort.

Earlier this year, in line with its expansion goals, FitFlop launched the Smart Moves campaign to introduce a new face for the brand. With a portfolio of over 150 global retail stores and growing, this marks a new chapter for the brand in accelerating its development, bringing shoes that combine comfort, style, and cutting-edge technology to millions of fans worldwide.

The FitFlop X Song Hye Kyo collection will be available online and in-store from August 22, 2024.

About FitFlop

FitFlop is a different kind of footwear brand. Unlike others in the industry, we are a ‘smart’ shoe company. Through biomechanics and ergonomic design, we help people feel fantastic in their everyday modern footwear, maximizing energy with every step.

FitFlop is exclusively distributed by CMG Group in Vietnam, with 6 stores in Ho Chi Minh City, Hanoi, and Nha Trang, and is also available on popular e-commerce platforms such as Shopee and Lazada.

FitFlop Official Store: https://linktr.ee/fitflopvietnam

Instagram: https://bit.ly/3UmbY9N

STORE LOCATIONS:

HO CHI MINH CITY:

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FitFlop Takashimaya – B1 Floor – Tel: 0911 899 032

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FitFlop Crescent Mall – 3rd Floor – Tel: 0913 909 032

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FitFlop Vincom Dong Khoi – B1 Floor – Tel: 0915 202 032

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FitFlop Estella Place – L2 Floor – Tel: 0932 226 313

HANOI:

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FitFlop Lotte Lieu Giai – 2nd Floor – Tel: 0915 399 932

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FitFlop Gold Coast – 1st Floor – Tel: 0913 478 732

Frequently asked questions

The new face of FitFlop for Asia is none other than the renowned South Korean actress, Song Hye-kyo. She is known for her elegant and sophisticated style, as well as her diverse roles in popular television dramas such as Descendants of the Sun and That Winter, the Wind Blows.

Song Hye-kyo’s appointment as brand ambassador is a strategic move by FitFlop to strengthen its presence in the Asian market, particularly in South Korea and other key regions. With her immense popularity and influence in the region, she is expected to boost brand awareness and drive sales for FitFlop’s comfortable and fashionable footwear.

Song Hye-kyo embodies the brand’s values of comfort, style, and versatility. Her effortless elegance and natural beauty align with FitFlop’s mission to create shoes that offer both functionality and fashion. She is known for her discerning taste in fashion and her ability to carry herself with grace, making her the perfect representative of the brand’s aesthetic.

Consumers can look forward to seeing Song Hye-kyo featured in FitFlop’s marketing campaigns and promotions across Asia. She will be showcasing the brand’s latest collections, offering her unique style perspective, and emphasizing the comfort and versatility of FitFlop shoes. This partnership is expected to create a strong connection with consumers and reinforce FitFlop’s position in the competitive footwear market.

While specific details of upcoming campaigns have not been disclosed, it is likely that Song Hye-kyo will be promoting FitFlop’s range of sandals, sneakers, and ballet flats, which are designed to offer all-day comfort without compromising on style. Her involvement will add a touch of glamour and elegance to the brand’s image, appealing to a wide range of consumers across Asia and beyond.