According to the World Trade Organization (WTO), e-commerce encompasses the production, distribution, marketing, sale, and delivery of goods and services through electronic means. Online sale hunting, livestream shopping, affiliate marketing, and more fall under the umbrella of e-commerce.
There’s no denying that e-commerce presents a lucrative opportunity to make money. Even top celebrities are venturing into this field. A notable example is Diep Lam Anh – a successful actress and entrepreneur. She was initially hesitant about starting livestream selling, but her first live session generated ten to twenty times more revenue than her event fees, encouraging her to dive deeper into livestream selling.
E-commerce offers the chance to make substantial profits with a starting capital of… zero dong.
Job Opportunities in the E-commerce Industry
Zero-dong Business
If you’re starting with affiliate marketing or livestream selling for brands, you don’t need capital to make a profit. Your work will focus on content creation and building a personal brand to attract followers and sell products.
Additionally, you can become an online wholesaler or a sales contributor for a system. The fact that e-commerce businesses can be started with little to no capital is why many people, from students to stay-at-home parents, choose it as their entrepreneurial venture.
Many people engage in online business as a side hustle and earn substantial incomes, as seen in the cases of Diep Lam Anh, Le Duong Bao Lam, and many TikTokers.
With just a smartphone, you can embark on an e-commerce business.
Become a Shop Owner
You can import goods and become a shop owner, selling directly on e-commerce platforms and social media. With online shopping on the rise, engaging in e-commerce enables business owners to increase their sales opportunities and optimize profits compared to traditional business models.
Work in the E-commerce Field
Many believe that studying e-commerce ensures employment because of the diverse job opportunities available. You can pursue roles such as e-commerce manager, market researcher, digital transformation specialist, digital marketing executive, and more.
Where to Start with E-commerce Education?
Enroll in E-commerce Programs at Economic Universities
You can apply to e-commerce programs at economic universities or opt for a second degree, part-time, or distance learning programs. Formal e-commerce programs offer a comprehensive overview of economics, marketing, online business, electronic payments, and the application of various tools in e-commerce. The knowledge gained will be extensive, giving you a solid understanding of the industry and its various niches.
Short-term Courses
If you don’t have the time to commit to a 2-4 year program, short-term courses might be a better fit. These courses are often taught by industry experts and focus on practical knowledge and case studies, helping students grasp the nature of the work quickly. Additionally, online short-term courses typically last a few months, making them ideal for busy individuals.
Read Books
Reputable books can provide specialized knowledge and keywords for you to research and delve deeper into the industry. In addition to industry-specific books, consider reading up on marketing, business, information technology, psychology, and more to enhance your skill set.
Join E-commerce Communities
Experience is invaluable, and those who have gone before you may have insights gained through trial and error. Just like the saying “it’s good to have friends in business,” finding a community can help you advance in your career.
Many online communities on social media platforms share insights about e-commerce, offer beginner guides, and share industry stories. More specific groups are dedicated to particular platforms, content writing, and building a presence on TikTok. Joining these groups and absorbing information can open doors to new knowledge that a traditional classroom setting might not provide.
Knowledge and Soft Skills to Optimize Your Opportunities
In addition to foundational knowledge, you’ll need to develop a range of skills to master e-commerce, depending on your chosen path.
Data Search and Analysis Skills: In the digital age, data is akin to gold and oil. Data search and analysis skills enable you to understand the market landscape and devise effective sales strategies, allowing you to be more agile in seizing potential opportunities.
Content Writing Skills: With the rise of online marketing, content has become the lifeblood of e-commerce, helping you appeal to customers’ emotions and make sales. Content goes beyond sales posts and includes
Video Editing Skills: Short videos are trending, and visual content is more engaging. Thus, video editing skills can enhance your sales content, increasing conversion rates.
Advertising Skills: Allocating sales content to the right target audience is key to making sales. Learning advertising tricks can help you expand your market reach and connect with potential customers.
Technology Skills: E-commerce is inherently linked to technology. To run your business efficiently, you need to know about sales management software, how to use smartphones and computers proficiently, and how to implement AI in your processes to optimize productivity.
Opportunities await those willing to embrace change and continuously improve themselves. If you have an entrepreneurial spirit and want to invest in a side hustle, why not give e-commerce a try?
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