JINS’ allure was evident from the early morning of its grand opening, as a large crowd of eager customers gathered to witness the store’s official launch.
The JINS store came alive on its opening day, attracting a steady stream of visitors eager to explore and experience the brand’s latest eyewear collections.
As JINS’ first store in Vietnam, JINS Saigon Centre plays a pivotal role in conveying the brand’s “Magnify Life” philosophy. The store’s design revolves around the concept of “space between columns,” harmonizing two key elements: “order” (Order) for structural integrity and “body scale” (body scale) for human-centric proportions, inspired by the ancient Shakkan-hō measurement system. By aligning height standards and details, and integrating fixtures into a grid ceiling, the design eliminates visual clutter, creating a neutral backdrop that highlights the products. Display shelves are strategically arranged in a grid pattern, adding depth and optimizing display space while ensuring a comfortable, navigable environment.
Experience the latest eyewear designs at JINS Saigon Centre, where comfort and sophistication meet in every frame.
Launched in September 2009, the JINS Airframe series revolutionized the eyewear industry with its simple yet groundbreaking philosophy: delivering an ultra-lightweight, supremely comfortable wearing experience. Designed specifically for Asian facial features, Airframe combines featherlight weight, a perfect fit, and a minimalist modern aesthetic, quickly becoming the epitome of “lightweight” eyewear. It redefines convenience and style in daily wear. The Airframe’s standout features include silicon nose pads and rubberized temple tips, ensuring maximum comfort. JINS meticulously refines every detail to minimize discomfort, offering wearers a seamless, natural experience.
Each frame is crafted from high-performance materials like PPSU and β-titanium, commonly used in medical devices for their exceptional combination of lightness, flexibility, and durability.
The store also introduces the JINS 360° line, featuring the brand’s proprietary Multi-Direction Movement Hinge™. This innovative design offers unparalleled comfort and flexibility, allowing the frames to move seamlessly in multiple directions for a perfect fit.
The unique cylindrical hinge design enables the frames to adapt effortlessly to various face shapes. Each pair undergoes rigorous durability tests, withstanding up to 150 kg of pressure and 100,000 opening and closing cycles, meeting the stringent JIS B 7285:2016 standards of Japan.
JINS also showcases the JINS Home line, ideal for relaxed, at-home wear, leaving no marks even during rest. The frames are lightweight, flexible, and elegantly designed. Slim, slightly elastic temples and silicon nose pads ensure a snug, mark-free fit. Additionally, the Combination Titanium collection has garnered significant attention for its refined design and perfect fit. Crafted from premium beta titanium, these frames offer a sleek, tailored wearing experience.
The JINS Home (left) and Combination Titanium (right) collections offer everyday comfort and sophistication, aligning seamlessly with modern trends.
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