“In the past, society viewed the character ‘Thị’ as a symbol of weakness, even using it to demean. But to me, ‘Thị’ embodies gentleness, virtue, and the essence of femininity—the foundation for women to ‘manage the family, govern the country, and bring peace to the world.’ It’s an inherent beauty that should never be left behind,” Anna shares.
Driven by this belief, Anna hopes women will reconnect with their deep-rooted femininity and learn to truly love themselves. “Beauty is for yourself, not for anyone else. The lifelong companion of your body is you, not some ‘Mr. A’ or ‘Ms. B’ trying to dictate who you should be.”
Beauty is not a race but a journey back to one’s true essence.
At Annsthetic Beauty, each consultation is more than a skin diagnosis—it’s a conversation where clients are heard, understood, and encouraged to confront their true selves. Anna calls this “healing the heart before healing the skin.”
“Out there, many women relentlessly pursue beauty trends, driven by the fear of ‘not being beautiful enough.’ But the harder they chase, the more they lose their authentic beauty. They seek the ‘Thị’ in others’ eyes, forgetting the ‘Thị’—the femininity already within them,” Anna sighs.
Thus, she emphasizes: Annsthetic Beauty isn’t about fleeting beauty but a long-term journey. Clients aren’t alone; they have a companion who listens, shares, and understands every step of the way.
Anna’s door is always open for her team to share their thoughts and aspirations.
To build this journey, Anna grounds her vision in a “core value DNA”: Heart and virtue. “I can train skills, but without heart and virtue, no amount of talent can walk this long road with me,” she asserts.
Every morning, in a sunlit room, the Founder of Annsthetic Beauty greets her team with a smile, a word of encouragement, and a warm gaze. Training sessions focus not only on techniques but also on empathy and client-centric care. Anna’s door is always open for her team to share their thoughts and aspirations.
“Only by understanding my team can I build a truly compassionate collective,” Anna reflects, her smile softening.
Anna isn’t a doctor, but she heals with sincerity.
Healing with Sincerity
Annsthetic Beauty specializes in aging and skin pigmentation issues. Yet Anna knows the root lies in psychological stress and life’s imbalances. “No matter how advanced the technology, if your heart isn’t at peace, your skin won’t truly thrive. That’s why stepping into Annsthetic Beauty means entering a world where worries fade away.”
Anna isn’t a doctor, but she heals with sincerity. For medical concerns, Annsthetic Beauty’s expert physicians take the lead. But it’s Anna’s compassion and willingness to decline treatments that could harm clients’ health that truly reflect her integrity.
When she came out to her family, she simply said: “I hope to be accepted, so I can live as a decent person.” Those words became the guiding principle for Annsthetic Beauty. Here, beauty isn’t bound by stereotypes, norms, or molds. Whoever you are, whatever form you take, you deserve to be beautiful, loved, and true to yourself. “Beautifying others is my way of telling my own story.”
Anna’s business isn’t driven by profit at any cost.
Sowing Seeds of Kindness in Business
Anna understands the cutthroat nature of the beauty industry. Profit can lead people astray. But she hopes every professional will pause, look within, and remember that beyond money lies a seed of kindness and a pure love for beauty.
“My parents brought me into this world not once, but twice. And both times, they loved me wholly. That’s why I believe kindness and love will flourish, no matter how harsh the business world gets.”
In a cozy room in the heart of Saigon, Annsthetic Beauty offers not just modern treatments but a message: True beauty lies not in others’ eyes but in the kindness and love you show yourself. And staying clear of the money trap is what Anna reminds herself daily.
Annsthetic Beauty Address: 34 Quách Giai Street, Thạnh Mỹ Lợi Ward (now Cát Lái Ward), Ho Chi Minh City.
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