“Beyond Show 2025: An Unlimited Artistic Journey”

Step into a world where hair is more than just shape and color—it’s a statement. Vietnamese stylists and international experts unite to redefine the art of hair, transforming it into a bold declaration of identity and creativity.

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Two international experts from Italy, Mattia Pongolini and Alessandro Gennusa, alongside Vietnam’s top hairstylists, showcased the hair collections “Society” and “Beyond No Limit”—two artistic masterpieces embodying the essence of the event.

“Beyond Show,” recently held in Hanoi, created a stage connecting the global hair industry’s essence with the bold creativity of Vietnamese hairstylists.

International experts from Italy: Mattia Pongolini and Alessandro Gennusa.

“Society” emerges as an aesthetic manifesto, inspired by the fusion of European artistic heritage and Asian urban rhythms. On stage, hairstyles featured clear structures, layered cutting techniques paired with subtle shaping, emphasizing classic lines modernized through balayage and painted highlights with smooth, gradient color transitions. Technically, “Society” prioritizes hair health and shine, with a restored base layer ensuring precise color application and stage-ready form. This collection celebrates “ready-to-wear” styles while maintaining artistic flair.

“Beyond No Limit” breaks boundaries, encouraging stylists to defy conventions in shape and color. It showcases 3D shaping, bold texturizing, and neon/metallic accents at transitions for dramatic effect. Rather than focusing on practicality, “Beyond No Limit” emphasizes storytelling, with each style expressing individuality—bold, confident, and intentionally eccentric. The contrast is clear: while “Society” embodies elegant wearability, “Beyond No Limit” is studio art meant for viewing, feeling, and discussion.

The hair collections “Society” and “Beyond No Limit” are two artistic masterpieces embodying the spirit of “Beyond Show.”

Hair Trends 2025-2026 and Creative Vision

The theme “Boundless Art” is vividly portrayed through Beyond Show‘s performances: from European-inspired cutting, coloring, and styling techniques to bold, personality-driven hues forecasting 2025-2026 trends. The stage featured hairstyles that not only dazzle but also narrate stories of character, resilience, and endless creativity in the hair industry. The presentation transcended everyday salon work, evolving into a true artistic spectacle.

Yet, Beyond Show goes beyond performance. Organizers aim to connect salon communities, honor outstanding stylists, and introduce professional products to Vietnam—elevating hairstyling into a recognized art form, fostering employment, and developing domestic salon brands.

The event also celebrated top hairstylists, acknowledging their contributions to elevating the industry and establishing Vietnam’s presence in the global beauty landscape.

Celebrated hairstylists and performances honored at “Beyond Show.”

As stated by Ms. Lưu Minh Ngọc, representative of the Organizing Committee: “Beyond Show” is an annual European hair art showcase, now officially brought to Vietnam to connect and convey this message: Art transcends space; creativity knows no bounds. “Beyond Show” is a vibrant platform for talent expression, development, and discovery for future seasons.

Following this event, Vietnamese hairstylists will represent the nation at the global “Beyond Show.” We aim to find common ground in this enigmatic art form—captivating colors and masterful techniques. This program honors all present today and countless stylists with deep gratitude. We proudly contribute to beauty, bringing real value to families and society.

Ms. Lưu Minh Ngọc – representative of the Organizing Committee.