TWICE and Oishi collaborate to recreate ‘What is Love?’ MV for the ‘O WOW, O WOW’ campaign launch

Philippines' Oishi has partnered with the popular K-pop girl group TWICE for their latest advertising campaign 'O WOW, O WOW', creating excitement and curiosity among fans.

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In a share post on its social media accounts, TWICE surprised appeared in a video advertisement for ‘O WOW, O WOW’ campaign of the brand, creating a fever among fans. In the following article, let’s explore what is special about this campaign!

1Product launch timing

TWICE collaborates with Oishi to launch 'O WOW, O WOW' campaignTWICE collaborates with Oishi to launch ‘O WOW, O WOW’ campaign

On September 18, 2023, in the Philippines, a video was posted on Oishi Philippines’ official YouTube page with a length of one minute, in which all 9 members appeared, especially the video recreated one of the group’s most famous hits “What is Love?”.

2Product overview

At the beginning of the video, viewers can easily see the 9 members enjoying Oishi’s light snacks while watching TV together.

Next, TWICE members were divided into four groups to promote the special snacks that appeared in Oishi’s campaign.

Mina and Chaeyoung are delighted with the chocolate and sweet potato-flavored Pillows cookies with the slogan “Sweet Sweet!” full of sweetness and charm.

Mina and Chaeyoung with the slogan Mina and Chaeyoung with the slogan “Sweet Sweet!”

Meanwhile, Tzuyu, Nayeon, and Sana are enjoying the cheesy and irresistible flavor of cheese-flavored french fries with the slogan “Cheesy Cheesy”.

Tzuyu, Nayeon, and Sana enjoying the cheese-flavored french friesTzuyu, Nayeon, and Sana enjoying the cheese-flavored french fries

Next, Jeongyeon and Dahyun show their love through the sweet corn-flavored tortilla with the endearing and energetic slogan “Corny Corny”.

Jeongyeon and Dahyun showing their love through the corn-flavored tortillaJeongyeon and Dahyun showing their love through the corn-flavored tortilla

Finally, Jihyo and Momo are eating crispy and spicy traditional shrimp snacks with the slogan “Anghang Anghang” – which means “Spicy Spicy” in Filipino.

Jihyo and Momo eating spicy traditional shrimp snacksJihyo and Momo eating spicy traditional shrimp snacks

In the middle of the video is the moment TWICE demonstrates their beautiful dancing skills to the music of the song “What is Love?”.

TWICE demonstrating their beautiful dancing skillsTWICE demonstrating their beautiful dancing skills

At the end of the video, the 9 members also show their Tagalog language skills by saying the word “delicious” in Filipino, “Sarap! Sarap!” which means “Delicious Delicious”.

In Filipino, In Filipino, “Sarap! Sarap!” means “Delicious Delicious”

3Timing of appearance in Vietnam

This collaboration has been warmly received by ONCE Philippines as well as netizens, and some people hope to soon have a meeting between Oishi x TWICE fans in this country.

This collaboration has been warmly received by ONCE Philippines as well as netizensThis collaboration has been warmly received by ONCE Philippines as well as netizens

Oishi Vietnam’s Facebook page also reposted the video from Oishi Philippines’ official page, the exact timing of this campaign in Vietnam is not yet clear. However, ONCE Vietnam, let’s look forward to discovering this special campaign.

It is known that TWICE has just completed their ‘Ready To Be’ world tour in the Philippines on September 30 and October 1 at the Philippine Arena in Bulacan.

The special campaign ‘O WOW, O WOW’ by TWICExOishi for TWICE and Oishi fans is coming soon. Are you excited? Quickly hunt and enjoy this special version.

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