In 2024, experts say you can expect to see a continuation of 90s-inspired wardrobe, jelly accessories, and college-prep ready gear, as well as some unexpectedly inspiring moments—like Grandpa Chic, jazz music, and classic femininity.
2024 fashion trends
Here are 9 fashion trends that will be everywhere in 2024:
Preppy style
The Preppy style is a fashion trend that clearly reflects the youthful lifestyle and dressing style of American college students. It’s a style that blends the essence of old-school fashion with modern beauty.
Preppy style
Preppy style has truly boomed because the fashion culture here emphasizes comfort and dynamism. Young people can freely wear outfits and comfortably transform them into diverse sets, creating extremely trendy looks.
Quiet Luxury style
Quiet Luxury – The style of silent luxury
Quiet Luxury is the style of silent luxury, where you wear items that look super expensive but not overly flashy. Think perfect tailoring and high-quality materials, rather than flashy brands.
Grandpa Chic style
This is a very elegant, sophisticated fashion style that many women love and pursue.
Classic street fashion, elegant knitted sweaters
Sydney Stanback, global trend lead and detailed insights at Pinterest, shared: “Think classic street fashion, elegant knitted sweaters, and custom clothing.”
Hyperfeminine style
Hyperfeminine is the ultra-feminine style of 2024 that will make you shine. It’s an extremely feminine aesthetic that focuses on coquette, Barbie, ballet, and the romanticism of a dollhouse. Think pink and lace details, as well as bows, pastel colors, and floral prints.
Volume & Shapes style
In place of super tight skinny jeans and crop tops, 2024 fashion focuses on experimenting with thickness, length, and shape. You can expect excessive length on all types of garments, with long dresses, oversized coats, and even high-waisted skirts becoming dominant trends.
English says: “Wide denim has given way to individually designed pants, with soft fabrics like cupro, gabardine, even sateen for that added shine.” “Pair these with a proper blazer for a head-to-toe look.”
Jelly Fashion style
90s fashion trends continue to stand strong as we enter 2024, with jelly accessories.
Jelly Fashion style
Stanback says: “In 2024, every aspect of our lives will be inspired by our favorite spineless animals.”
Pops of Color style
Pops of Color are still popular in 2024, but now with updated basics featuring sharp neutral shades like black, gray, camel, and white.
Pops of Color style
English advises: “Refresh your existing wardrobe by adding a pop of color to your neutral look or make a bold statement by wearing a single color head-to-toe.”
Jazz Revival style
If the 90s feels too near—been there, done that—perhaps going further back in time will satisfy your fashion passion.
Classic jazz-inspired style
Stanback says that classic jazz-inspired style is becoming increasingly popular, stretching beyond the funk music list to clothing inspired by jazz music.
Think sparkly wide-leg pants with a modern crop top and oversized blazer, bell-sleeve knits, bedazzled bra tops, floor-length solid skirts, and mismatched seams. If you want to wear it to a jazz bar, then it’s on.
Sustainability style
As consumers become more familiar with the drawbacks of fast fashion, there’s a growing concern for beloved and sustainable practices, as well as brands that prioritize materials, sustainable practices, and transparency.
Sustainability – The style of sustainability
English says: “Look for recycled materials made from ocean plastic or alternative materials like bamboo, seaweed, or other natural and vegan fibers.” “There’s also a revival of wool, linen, hemp, and other plant and animal-based fibers pushed to the forefront amidst the polyester boom.”
The Preppy style reflects the youthful energy and dressing sense of American college students. It seamlessly blends old-school fashion with modern aesthetics, emphasizing comfort and dynamism. This trend allows for freedom and creativity in mixing and matching outfits to create unique, trendy looks.
Quiet Luxury is all about elegance and sophistication. It involves wearing clothing that appears luxurious and expensive, without being overly flashy. Think tailored pieces made from high-quality materials, showcasing a subtle sense of wealth and taste.
Grandpa Chic is a sophisticated and elegant fashion style that has gained popularity among women. It often features classic street fashion elements, such as elegant knitted sweaters, custom clothing, and a refined, timeless aesthetic.
The Hyperfeminine style of 2024 celebrates ultra-femininity. It draws inspiration from coquettes, Barbie dolls, ballet, and the romanticism of a dollhouse. Think soft colors like pink, lace details, bows, pastel hues, and floral prints to embody this trend.
In 2024, fashion moves away from skin-tight clothing like skinny jeans and crop tops. Instead, it embraces experimentation with thickness, length, and shape. Expect to see excessive lengths, long dresses, oversized coats, and high-waisted skirts as key trends, playing with proportions and silhouettes.
Yes, 90s fashion continues to evolve and remain relevant as we enter 2024. Jelly accessories, a staple of the 90s, are predicted to make a strong comeback, adding a playful touch to any outfit.
Pops of Color remain popular, but with a twist. Update your wardrobe by incorporating sharp neutral shades like black, gray, camel, and white into your colorful outfits, or make a statement by wearing a single color from head to toe.
Absolutely! The Jazz Revival style takes inspiration from the classic jazz era, going beyond the music to influence fashion choices. Think sparkly wide-leg pants, modern crop tops, bell-sleeve knits, and floor-length skirts. It’s all about embracing the glamour and sophistication of jazz.
Yes, sustainability is a growing concern in the fashion industry. Consumers are increasingly aware of the drawbacks of fast fashion and are seeking beloved practices and brands that prioritize sustainable materials, transparent production methods, and eco-friendly alternatives.
Preppy style: A youthful makeover for your wardrobe
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Learn the secret formula to master the preppy and eye-catching fashion style for young girls
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