Keyshu showcases its commitment to quality with a grand-scale event at Aeon Mall Ha Dong
With its core philosophy of “Unlocking Emotions, Spreading Love,” Keyshu prides itself on being a pioneering Vietnamese cosmetics brand that develops products based on a deep understanding of Asian skin. Each Keyshu formula is meticulously researched and developed on a solid scientific foundation, combining modern technology with gentle ingredients to ensure optimum effectiveness and safety for its users.
Keyshu places a strong emphasis on personalizing solutions for different skin types, recognizing that each person’s skin has a unique story. Their products not only address specific skin concerns but also nourish and restore skin health from within. With a commitment to gentleness and suitability for the climatic and environmental conditions in Vietnam, Keyshu is proud to offer truly effective products that empower consumers to feel confident and happy in their skin.
Speaking at the event, Mr. Pham Duy Anh, representing the Keyshu brand, shared:
“Keyshu aims to go beyond the Vietnamese market and has set its sights on a bigger goal: to become a global brand, taking Vietnamese cosmetics to the international stage. We firmly believe that the values and quality Keyshu delivers deserve to be shared and celebrated worldwide.”
Mr. Pham Duy Anh, representative of the Keyshu brand, passionately shared his vision.
Following the strategic announcement from the brand’s representative in Vietnam, Keyshu took a concrete step forward in its regional expansion by introducing its first international market partner: Malaysia. During the event, the Malaysian representative shared their plans and vision for collaboration with Keyshu in the coming years:
Mr. Lim Kee Hong, the Malaysian representative, addressed the audience at the brand launch.
“We are deeply honored to accompany Keyshu on its journey towards international expansion. In Malaysia, consumers are increasingly discerning about the origins, safety, and effectiveness of their cosmetic products. This is why we place our trust in Keyshu, a brand that embodies not only scientific spirit but also a profound understanding of its users.
Keyshu Malaysia has completed all legal procedures, brand registrations, and e-commerce platform setups, and we are ready for our official launch in July 2025. Our mask products, especially the Centella Asiatica fiber mask and the Five Elements mask series, have already received positive feedback from the Malaysian beauty community. We are confident that Keyshu will soon become one of the most beloved brands in Southeast Asia.”
Keyshu Mega Beauty was not just a spectacular launch event but also served as a profound token of appreciation to consumers, offering them a wonderful and comprehensive experiential journey. Taking place in the central atrium of Aeon Mall Ha Dong, the event attracted thousands of participants, showcasing the brand’s immense appeal and the trust it has built as a well-established cosmetics brand. Guests had the opportunity to engage in a range of interactive activities, including free skin analysis, product trials, and a mask-grabbing machine, among others.
The event featured a grand-scale setup with numerous engaging interactive activities.
Additionally, the event witnessed the presence of singer Quan A.P. and a host of famous Tiktokers, creating a powerful ripple effect across various social media platforms. This served as a testament to the exceptional appeal and success of the Keyshu Mega Beauty event.
Singer Quan A.P. and a lineup of renowned KOCs and KOLs attended the event, highlighting its massive popularity.
As part of the event, a deep-dive talk show on the topic “Ensuring Quality Control of Cosmetic Products in Vietnam’s Open Economic Context” was successfully held. With the participation of esteemed experts and guests, the program provided valuable insights, helping consumers gain a proper understanding of product quality and scientific beauty practices.
The talk show, held during the event, was well-received by the audience.
The organization of a large-scale and professional event like Keyshu Mega Beauty not only marks a significant milestone in the domestic market but also serves as a solid stepping stone towards the brand’s greater ambitions. Keyshu has been steadily advancing towards the Southeast Asian market with a vision to go global, aiming to bring scientific beauty standards and a deep understanding of Vietnamese beauty to a wider audience. Keyshu pledges to continuously innovate, enhance product and service quality, ensuring that every customer experiences lasting value and heartfelt care.
For more information, please visit the website: https://keyshu.vn/
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