The Bold and Sharp Contour Trend
A new wave in the makeup industry has emerged this year, with the “clean girl” look taking the lead. This trend emphasizes natural, soft, and translucent beauty, creating a fresh appearance without the need for heavy makeup. As a result, sharp contouring techniques have become outdated as they contradict the delicate and subtle approach of modern trends.

A New Wave in Makeup: Embracing the “Clean Girl” Trend
Contouring hasn’t disappeared entirely, but makeup artists have adjusted their techniques for a more subtle and natural effect. Instead of heavy contouring, a light dusting of bronzer or contour powder is used to enhance facial features, creating a slender and graceful look while maintaining a natural finish. By simplifying contouring steps, your face will appear softer and more relaxed, aligning with the demands of lightweight and translucent makeup.
Soap Brows for Fuller Brows
Brows are an essential feature in makeup, and full, thick brows remain a timeless trend. However, brow styling has evolved, and overly sculpted or waxed brows are no longer in vogue. The use of brow wax to add definition can sometimes make them appear stiff and unnatural.

Natural and Fuller Brows: The Modern Approach to Brow Styling
The current trend favors clear brow gels that are lighter, softer, and more flexible. These products not only style the brows but also keep them in place all day without feeling sticky or stiff. By using a brow gel, you can achieve a soft, natural brow shape that is full and perfect. It’s a way to achieve beautiful brows that align with the minimalist approach of today’s makeup trends.
Under-Eye Highlighting
Similar to the contouring trend, under-eye highlighting has undergone a significant transformation this year. Previously, using a concealer two or three shades lighter than your skin tone to cover dark circles and create a bright triangle under the eyes was a popular technique. However, this trend has been replaced by a more natural approach that focuses on gentle brightening without excessive coverage.
The need to conceal under-eye bags and dark circles under multiple layers of makeup is now considered unnecessary. Instead of trying to completely erase dark circles, the current trend leans towards a more natural look, as these circles can sometimes be a sign of authenticity and don’t need to be hidden. Nevertheless, this doesn’t mean neglecting eye care; proper skincare routines are essential to reducing the appearance of dark circles and maintaining healthy, radiant skin around the eyes.