The Hello Summer program, a collaboration between Noi That Pho Xinh and Bacho Factory, presented this collection. Going beyond a mere new design launch event, designer Thanh Huong Bui also conveyed a message about the beauty, confidence, and assertiveness of modern women through This Summer.
Designer Thanh Huong Bui and Hoang Thuy greet the audience during the show
Using a contemporary color palette, exquisite materials, and subtle techniques, the latest collection from the Hương Queen by Thanh Hương Bùi brand transported viewers to a sunny and breezy natural environment. The allure of This Summer stems from 16 meticulously crafted designs, accentuated by the presentation of A Hau – supermodel Hoang Thuy as the vedette, along with Nguyen Cao Minh Anh – A Hau 1 MIQVN 2025, Bao Ngoc – Top 10 Vietnam Supermodel 2015, Nguyen Vu Ha Anh, Trinh Phuong Thao, model Ngoc Giang, and others.
This Summer collection by designer Thanh Huong Bui.
Assuming the role of vedette, A Hau – supermodel Hoang Thuy did not disappoint, delivering an extremely impressive performance. Showing off her endless legs in a colorful outfit, each of her strides seemed to guide the audience through a tropical rainforest with summer rainstorms or warm sunshine on a blue coastline. The asymmetrical silhouette, combined with the pleating technique at the skirt, created a soothing visual effect, exuding a sense of lightness and elegance.
Hoang Thuy showcases her impeccable demeanor on the runway.
“Hoang Thuy, Minh Anh, and many other models truly grasped the essence of This Summer. Consequently, I didn’t encounter significant challenges while collaborating with them for this show. The individuals I selected exude the aura of a contemporary woman in the 4.0 era, making this a perfect fusion,” shared designer Thanh Huong Bui.
Furthermore, the show featured the stride of a successful businesswoman on the catwalk. Through this, designer Thanh Huong Bui once again affirmed that high-end fashion is not exclusively for the runway but belongs to all women who love themselves and confidently express their true selves.
Businesswoman Quỳnh Phạm confidently struts her stuff on the catwalk.
The garments in the This Summer collection feature diverse silhouettes, with designer Thanh Huong Bui adding her unique touches. Avoiding excessive flamboyance, each design is built upon layering techniques, subtle pleating, and intricate draping, resulting in a magnificent look that disguises bodily flaws and accentuates the wearer. Grace and femininity are subtly conveyed through puffed sleeves and ruffled tiered skirts.
In addition to meticulous fabric handling, designer Thanh Huong Bui selected natural hues such as emerald green from the ocean, golden sunshine yellow, and vibrant pinks reminiscent of blooming tropical flowers. The palm leaf and tropical floral motifs evoke a sense of tranquility and closeness to nature, aligning with the collection’s essence.
The spirit of This Summer encapsulates the freedom and confidence of modern women, reflected in 16 designs. Bold cutouts, from the alluring V-neckline, modern off-shoulder, and charming collarbone-baring collar, to the distinct Ready-to-wear silhouettes like the flowing maxi dress, dynamic jumpsuit, and individualistic separate sets, accompany women throughout the summer. Whether it’s strolling through the city, catching up with friends, enjoying a sunny vacation, or attending an outdoor party, This Summer has something for every occasion.
Each design in the collection is a work of art, reflecting the meticulousness, passion, and unique vision of designer Thanh Huong Bui.
“This Summer is intended to offer outfits that women can wear anywhere while comfortably expressing their confidence and individuality. The collection’s vibrancy and vitality will accentuate the beauty and aura of women through the tiniest details,” shared designer Thanh Huong Bui.
The moment when designer Thanh Huong Bui held hands with vedette Hoang Thuy and the troupe of models to conclude the show amidst the audience’s enthusiastic applause and congratulatory messages, attested to the success of This Summer. Many have expressed that designer Thanh Huong Bui has adeptly captured global fashion trends and imprinted her distinctive mark on this collection – one that is uniquely characteristic and inimitable.
