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H’Hen Niê is one of the most down-to-earth beauty queens in the industry.

Since her crowning as Miss Universe Vietnam, H’Hen Niê has become a sought-after face in the advertising world, with brands and events vying for her representation. After a dedicated period of artistic endeavors, the beauty queen has amassed a substantial fortune, enabling her to renovate her parents’ home, purchase land, and gift them a car.

She once spent 2.5 billion VND on transforming her parents’ old house into a grand villa, excluding the cost of furnishings. The beauty queen also has a penchant for gold, having spent over 100 million VND on a gold bracelet for her mother and frequently indulging in gold purchases as a form of self-reward.

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Unlike many other beauties who favor diamonds, H’Hen Niê has a passion for buying gold.

H'Hen Niê in a stylish outfit
H'Hen Niê in a white dress

H'Hen Niê in a red dress
H'Hen Niê in a blue dress

In addition to treating herself to valuable gold items as a reward for her persistent efforts in the entertainment industry over the years, she also frequently gifts gold to her family members.

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The Ede ethnic beauty queen once surprised everyone by buying gold in a plastic bag, making it look like she was buying vegetables at the market, which amused many people.

Despite her newfound wealth and ability to splurge on house, car, and gold purchases, H’Hen Niê doesn’t indulge in expensive fashion. She continues to embrace a frugal lifestyle, often pairing high-end pieces with affordable market finds. She favors simple outfits in her daily life and doesn’t shy away from buying clothes at local markets or wearing a pair of “tong org” (a type of traditional Vietnamese footwear) worth only a few thousand VND.

H’Hen Niê’s Love for Affordable Fashion

H’Hen Niê, who grew up in a modest family, leads a simple life. She enjoys hunting for bargains at second-hand clothing markets instead of following fleeting fashion trends or expensive brands. The beauty queen once shared, “I have a lot of affordable clothes (laughs). I used to buy clothes at the market when I was a model. Once, I bought a pair of shoes for only a few thousand VND, but they were very durable and beautiful. Nowadays, I still go to the market to buy cute accessories and figure out how to style them with my daily outfits.”

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Whenever she returns to her hometown in Dak Lak, the beauty queen embraces a simple lifestyle, wearing clothes bought by her mother from the local market and participating in agricultural activities. Even when traveling, H’Hen Niê opts for inexpensive yet stylish outfits, often purchased from local markets.

During a trip to Phu Quy Island in Binh Thuan Province, she bought outfits from the local market for an outdoor photoshoot. The total cost of these outfits was equivalent to the price of a single piece of clothing in Ho Chi Minh City.

H'Hen Niê in a stylish outfit
H'Hen Niê in a white dress

During her trip to Binh Thuan, H’Hen Niê bought this outfit from the local market. She revealed that the cost of these clothes was equivalent to the price of one piece of clothing in Ho Chi Minh City, approximately 200,000 to 300,000 VND.

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The Miss Universe Vietnam 2017 winner once wore a t-shirt worth only 40,000 VND, purchased from a local market, while traveling by plane.

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These bright yellow shoes, worth only 80,000 VND, were bought from a local market and are one of her many second-hand fashion finds. Notably, she even wore them during the Miss Universe Vietnam preliminary round.

Her Preference for Affordable T-shirts in Daily Life

Apart from market finds, H’Hen Niê also shops from affordable brands, with prices ranging from a few hundred thousand to a million VND. These inexpensive outfits typically include t-shirts, sportswear, and canvas pants. Her down-to-earth image has won the hearts of many fans.

Alongside praises, the beauty queen has also faced criticism for her appearance since her crowning. H’Hen Niê, hailing from a humble background, prioritizes comfort and authenticity in her fashion choices. On several occasions, she has attended events wearing borrowed outfits, unaware of their monetary value.

H'Hen Niê in stylish outfits
H'Hen Niê in a white outfit
H'Hen Niê in a red outfit

The beauty queen owns several affordable t-shirts, such as the pink t-shirt on the far left, which costs 199,000 VND, the t-shirt in the middle produced by Miss Universe Vietnam Ky Duyen, priced at around 500,000 VND, and the 200,000 VND t-shirt she wore during a charity event.

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This simple white shirt worn by H’Hen Niê costs nearly 700,000 VND and is not an expensive designer piece.

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Her sportswear is slightly more expensive than her t-shirts, ranging from 600,000 to 900,000 VND, or sometimes sponsored, costing her nothing at all.

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She effortlessly pairs a t-shirt worth a few hundred thousand VND with a skirt worth millions, creating a harmonious and stylish look.

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Despite owning several designer bags worth hundreds of millions of VND, the ethnic beauty queen also carries a bag made of straw worth only 30,000 VND.

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