The uniform industry in Vietnam has witnessed rapid growth in recent years, especially in sectors such as F&B, retail, education, healthcare, and services. The demand comes not only from domestic businesses but also from foreign companies investing in the country. The strong development of chain business models, franchise stores, and personal brands has fueled the investment in uniforms as part of a professional branding strategy.
According to statistics from the Vietnam Textile and Apparel Association, as of the end of 2024, revenue from the uniform industry accounted for approximately 8% of the total domestic apparel industry value, with an average growth rate of 12-15% per year.
2. Why are Vietnamese businesses paying more attention to uniforms?
Along with the trend of professional image-building, more and more Vietnamese businesses are investing seriously in company uniforms. Besides reflecting internal culture, uniforms are an essential part of brand-building strategies, enhancing brand recognition, improving customer experience, and fostering team cohesion. Businesses invest in custom uniforms for the following reasons:
– Creating a professional and unified image
– Increasing brand recognition and value
– Fostering team cohesion and building internal culture
Not only large corporations but also startups, cafes, spas, and small chains are now considering company uniforms as a cost-effective and efficient professional identification tool.
3. Notable trends in Vietnam’s uniform industry in 2025
Entering 2025, Vietnam’s uniform market has witnessed breakthrough changes. From design styles to fabric trends and new technology applications, the industry is undergoing a powerful transformation to meet the demands of modern users.
Personalized designs reflecting unique brand styles
Gone are the days of cookie-cutter uniform designs. 2025 marks a year of “innovation” in uniform styling, with businesses seeking uniforms that embody their unique brand identities – from dominant colors and logos to cuts and styles that align with their brand personalities.
Sustainable fabrics take center stage
An increasing number of businesses are opting for environmentally friendly fabrics such as organic cotton, bamboo fiber, and recycled materials. These fabrics are not only safe for the wearer but also reduce negative impacts on the environment. This trend also reflects businesses’ commitment to social responsibility and aligns with the globally supported “green living” movement.
Balancing fashion and functionality
Instead of purely ceremonial uniforms, the designs of 2025 focus on fashion, convenience, and flexibility in modern work environments. An ideal uniform is not just aesthetically pleasing but also features good elasticity, sweat absorption, ease of movement, and suitability for both indoor and outdoor settings.
Harmonious blend of traditional and modern styles
In industries such as hospitality, tea ceremonies, or brands with local elements, the fusion of traditional and modern styles is particularly favored. Examples include modified áo dài for receptionists, aprons with handcrafted patterns, or outfits inspired by regional cultures.
Technology-driven customization and optimization
Pioneering uniform manufacturers and businesses have adopted 3D technology in the design phase, allowing customers to visualize uniforms before production. Additionally, uniform management software helps businesses efficiently control quantities, sizes, and distribution processes for their staff.
4. The future of Vietnam’s uniform industry
The uniform industry, once a peripheral sector in the apparel industry, is now evolving into a “strategic ally” for brand-building and business operations. The growth rate is expected to reach 20% per year in the 2025-2030 period, especially in large cities and areas with a high concentration of service businesses.
Besides meeting domestic demands, many uniform manufacturers in Vietnam are also expanding their cooperation with foreign partners, exporting high-quality uniforms to Japan, South Korea, Europe, and beyond.
In this context, Đồng Phục Bốn Mùa, a pioneer in F&B, service, and office uniform manufacturing, stands out as a prime example of flexible production, creative design, and systematic consulting. With over a decade of experience, Đồng Phục Bốn Mùa is now a trusted partner of numerous restaurant chains, cafes, hotels, and small and medium-sized enterprises nationwide.
