Forest Fruit Once a Child’s Play Snack Now Sells as a Premium Urban Delicacy, Fetching Multiples of Its Original Price with Surging Demand

Nestled in the lush mountains of Western Vietnam, the forest elderberry, also known as *trâm mốc* or *trâm vối*, thrives in its natural habitat. This resilient tree, perfectly adapted to the highland climate, requires no cultivation or irrigation. Yet, each season, it bursts into a spectacle of delicate white blossoms, eventually giving way to clusters of dark, juicy berries.

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Mention the forest ebony and many will recall the familiar nursery rhyme: “Rain falls softly, ebony bears fruit, girls with charm…”. These simple lyrics have been etched in the minds of Western children for generations, intertwined with the rainy season and clusters of ripe, deep purple berries. As the first rains of late May arrive, the ebony tree blossoms and bears fruit, heralding a sweet summer.

Forest ebony, also known as wild ebony or forest olive, has long grown wild in the mountains of the Western region. This species thrives in the mountain climate, requiring no care or watering, yet produces tiny white flowers and clusters of dark, juicy berries. Locals call ebony a “gift from heaven” for its simplicity and abundance, bestowed by nature.

Ebony flowers typically bloom in early summer, pure white and emitting a subtle fragrance. As the flowers fall, green fruits appear, gradually turning red, then purple, and finally a glossy black when ripe. Each berry is only as large as a fingertip, oval-shaped, but when ripe, it becomes a deep purple, plump, and irresistibly tempting. From late May to July in the lunar calendar is considered the peak season for ebony, when the trees are laden with fruit, and rural and urban markets are filled with its distinctive purple hue.

What makes forest ebony berries unforgettable is their unique flavor: a blend of tartness, sweetness, and a hint of bitterness. The taste buds are awakened, leaving a lingering sensation that is both familiar and novel. Western children often gather to pick and eat the berries on the spot or dip them in salt and chili—a simple yet irresistible treat.

For urban dwellers, forest ebony sparks curiosity and novelty. The tiny berries carry the essence of the countryside, serving as both a snack and a bridge to childhood memories.

Beyond its delightful taste, forest ebony is rich in nutrients. The fruit contains abundant vitamin A, vitamin C, riboflavin, thiamine, choline, folic acid, and niacin. Its primary sugars, glucose and fructose, provide energy and are easily absorbed.

Studies show that ebony berries are high in polyphenol antioxidants, which stabilize blood sugar and protect insulin-producing pancreatic cells from free radicals. Polyphenols also reduce inflammation and slow carbohydrate digestion, preventing sudden spikes in blood sugar.

Additionally, the fruit’s high vitamin C and iron content increase hemoglobin, improve oxygen transport in the blood, and detoxify the body. With approximately 55 mg of potassium per 100 grams, ebony berries support cardiovascular health, reducing the risk of high blood pressure, arterial sclerosis, and stroke. These benefits make forest ebony not just a snack but also a valuable natural remedy.

Today, forest ebony is no longer an obscure fruit. Urban markets embrace it as an exotic, nutritious delicacy. On online marketplaces and e-commerce platforms, ebony berries sell for 100,000–130,000 VND/kg, several times their previous price. Despite the high cost, demand remains strong due to their unique flavor and health benefits.

In Nui To commune (Tri Ton, An Giang), many households still cultivate a few ebony trees around their homes. During the season, they harvest the fruit to supply neighboring provinces and Ho Chi Minh City. Ebony trees begin bearing fruit at seven years old and can live over 50 years. Older trees yield more fruit, but harvesting is challenging: pickers must climb tall trees and carefully pluck each ripe cluster by hand.

Some farmers have begun cultivating forest ebony as a cash crop, creating additional income. This transformation highlights the economic value of a once-wild fruit.

For many in the Western region, ebony berries symbolize more than just fruit—they represent cherished memories. Images of barefoot children picking berries, laughter echoing through the forest, and the sweet taste on their tongues have become indelible fragments of their past. The berries evoke a sense of peace, reminding them of summers gone by. For those far from home, the taste of ebony stirs homesickness, recalling childhood, family bonds, and the simplicity of life’s sacred values.

Amidst a plethora of imported fruits, the humble forest ebony stands out with its distinct local charm. More than a rural treat, it embodies the connection between humanity and nature, between memory and the present. Each summer, the sight of purple ebony berries evokes not just a delicacy but also childhood innocence, carefree days by the hills and forests of the Western region.

In today’s fast-paced world, forest ebony serves as a reminder of simplicity, tranquility, and the enduring essence of the countryside. This is what gives the small yet meaningful fruit its lasting appeal and value.