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The Ultimate Guide to Livestream Selling: “Customers Can’t Keep Up with the Goods” Strategy from Douyin’s Top Sellers

29 September, 2024

The “Customers Can’t Keep Up” Livestream Selling Concept.

Livestream selling is an online business model where retailers, social media influencers, or celebrities use live video streaming services to showcase and sell their products and services. During the livestream, they present products, discuss their features and applications, and answer questions from the audience participating through the online shopping channel.

China, with its population of over 1.4 billion, has become renowned for its strong development in online sales, especially in the form of livestreams. This market has become a “fertile ground” with great potential, offering significant profit opportunities if businesses know how to exploit the entertainment factor in selling. However, the competition in this field is fierce and intense.

Due to this fierce competition, many businesses have had to be creative and come up with unique ideas for selling during livestreams. Their main goal is not just to attract viewers’ attention but also to keep them engaged, creating a fun and memorable experience to build loyalty and increase sales. Let’s take a look at the top 3 selling styles that are “taking the world by storm” on social media.

The “I Sell, Careless of Customers’ Readiness to Buy” Concept

Social media is buzzing with livestreams that showcase products in a rapid, continuous manner, capturing the attention of netizens. In these livestreams, the seller presents products one after another to the viewers. The difference here is that instead of elaborating on the fabric, origin, usage, and design as usual, they only mention the product’s name, give a quick review, and immediately move on to the next item, with prices displayed directly on the screen.

This approach is taking off because of its breakthrough in lightning-fast selling, creating an exciting feeling for the audience. Especially, each product only appears for a few seconds, and sometimes, before the customer can even place an order, a new product is already being introduced. These livestreams are spreading quickly across social media.

Notably, the “rapid-fire” livestream style is the most popular selling trend in China. The common denominator in these livestreams is the swift pace of product introductions, reasonable prices, and a more diverse range of products compared to regular livestreams.

In reality, this format is attractive not only because of its uniqueness but also because it is a smart selling strategy. Its biggest advantage is its allure, which forces viewers to focus on the products, stimulating curiosity and prompting customers to place orders to get a clearer view, thereby creating opportunities for them to buy multiple products simultaneously and naturally engaging them with the store.

The Royal Court Concept

The Royal Court concept is also one of the prominent trends on social media. What sets these livestreams apart is that the seller dresses up as royal court characters, such as the Jade Emperor, Chang’e, or fairies, to create a mystical atmosphere, complete with music and choreography, to advertise their products.

You will surely be captivated by the creativity and aesthetics of their livestreams. This approach offers a more enjoyable and unique online shopping experience, making it easy for customers to be drawn in and motivated to purchase the advertised products.

This concept holds significant importance for online businesses as there are currently hundreds of selling channels scattered across the internet. With fierce competition, creating a distinct and unique style is crucial to attracting customers and keeping them engaged during livestreams. The Royal Court concept is indeed one of the most impressive and unique selling styles.

The Rap Battle Concept

With confident performances and exceptional beat-catching skills, livestreams in China have become a phenomenon attracting tens of thousands of viewers. It’s not just about selling; these sellers have turned livestreams into an enjoyable and creative experience. Participants not only get to shop but also get to enjoy an entertaining artistic performance.

Chinese livestream selling never ceases to innovate. The organizers always find ways to create fresh and captivating experiences for the audience. This constant creativity and innovation not only prevent boredom but also boost sales.

In addition to showcasing their rap talents, the livestreams also feature backup dancers. All these elements have led to increased sales and promoted the growth of this business model.