What sets Vinh Truong market apart is its operating hours. While most markets buzz in the morning, Vinh Truong comes alive at midnight. This is when fishing boats, after a night of hauling in the sea, start returning to the shore one after another. The seafood unloaded at this time is incredibly fresh, having been caught just a short while ago.

As soon as the boats arrive, a “lightning-fast” process begins to ensure the seafood’s freshness. The catch is immediately chilled and preserved in optimal conditions. Then, a lively haggle ensues between the fishermen and traders, swiftly determining the value of each haul. It’s a dramatic scene, showcasing the locals’ market knowledge and negotiating skills.

Around 6 am, Vinh Truong market hits its peak of bustling activity. The sounds of trading, hurried footsteps, the salty scent of the sea, and the vibrant colors of the seafood create an atmosphere unique to this place. Visitors at this time will witness a vivid and authentic portrayal of labor, a stark contrast to typical tourist attractions.

As a wholesale market, Vinh Truong attracts seasoned traders from all over Nha Trang’s smaller markets. These individuals are experts in their field, always on the lookout for the best seafood. Additionally, renowned restaurant and eatery owners arrive early to hand-pick the freshest ingredients for their menus.

At Vinh Truong market, you’ll be amazed by the diverse array of seafood on offer. Stalls line up next to each other, selling various types of fish, from large mackerel at VND 160,000/kg to smaller ones at VND 130,000/kg, and redfish at only VND 30,000/kg. Notably, green-bone stinger fish, a specialty caught abundantly in Nha Trang’s waters, also attract attention. Visitors can also find fresh-as-can-be squid, their electric colors still flashing, a testament to their freshness.

Additionally, during the twelfth and first lunar months, it’s the peak season for silver-white anchovies. Hundreds of baskets of these tiny fish are hauled ashore each day, serving as the primary ingredient for traditional fish sauce or feed for aquaculture.

By 7:30 am, as the sun climbs higher, the market starts to wind down. The traders have completed their purchases and begin transporting the seafood to smaller markets and restaurants across the city, gearing up for another day of making a living. The fishing port regains its peaceful atmosphere, but the hustle and bustle of the night and early morning market still linger in the air.

Vinh Truong seafood market is not just a place of trade but also a unique cultural experience, where visitors can feel the pulse of a true coastal city. It stands as a testament to the diligence and hard work of the fishermen and traders, who tirelessly bring the essence of the sea to people’s tables.

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