Nestled in the heart of Phu Yen, the Giai Son Market offers a unique opportunity to indulge in the region’s culinary delights. Affectionately known as the “cheapest market in Vietnam,” it captivates visitors with its rustic charm and the warm hospitality of its vendors. If you’re eager to immerse yourself in the local culture, a visit to this market is a must.
Its fame on social media stems from its unbelievable prices. According to the vendors, keeping prices low is essential to cater to the local community’s income levels. Additionally, Phu Yen is known for its affordable tourist services, so finding bargains in this rural area away from the city center is not surprising.
When in Phu Yen, one must embark on a culinary journey, and the Giai Son Market is a one-stop destination for all the region’s specialties. Ensure you arrive hungry to fully appreciate the diverse offerings!
Start your day with a bowl of delicious porridge for just VND 5,000. Then, move on to the iconic ‘banh can’ (rice flour pancakes) at an incredible price of VND 500 each. A pair of these pancakes with an egg will only set you back VND 1,000, a surprise for any visitor. You can also purchase fresh seafood, such as squid or fish, for less than VND 10,000 from the nearby seafood stall and have it cooked on the spot by the friendly ‘banh can’ vendor. The combination of grilled seafood and ‘banh can’ is a match made in culinary heaven.
‘Banh uot’ (wet rice paper rolls) and ‘banh beo’ (steamed rice cakes) are other must-tries, available for only VND 3,000 per plate. Indulge in a hearty bowl of ‘banh canh cha ca’ (fish cake noodle soup) packed with quail eggs, fish cakes, and herbs for just VND 5,000. After satisfying your savory cravings, treat yourself to a refreshing dessert like black bean sweet soup, mung bean sweet soup, or a mixed dessert for only VND 3,000. With just VND 50,000, you can feast like a king without breaking the bank.
The vendors at this market are always ready to serve and are accustomed to young visitors filming reviews. You can order small portions of each dish or share larger ones with your companions to sample a wider variety.
The Giai Son Market exudes a sense of simplicity and tranquility, reminiscent of a traditional country market. While the market space is modest, the humble stalls lined up next to each other create a charming rustic scene. As you step into the market, a sense of familiarity and nostalgia washes over you, especially if you grew up in Central or Northern Vietnam.
The stalls here are mostly made of wood and bamboo, with simple thatched roofs. This cozy setting transports you back to the everyday life of Central Vietnam’s countryside. Despite their simplicity, the stalls are always clean and tidy. You can sit on wooden tables, bamboo mats, or small plastic chairs to enjoy your meal. Don’t forget to capture the humble beauty of this place through photos and videos to share with your loved ones.
Beyond its culinary delights, the Giai Son Market captivates visitors with the friendliness and hospitality of the local people. The vendors engage in friendly conversations as they sell their goods, creating a warm and welcoming atmosphere. The Phu Yen accent may take some getting used to, but the sincerity and honesty of the locals will surely warm your heart.
For those seeking an authentic experience and wishing to explore the rustic beauty of Central Vietnam’s countryside, the Giai Son Market is the perfect destination. It offers a delightful blend of culinary delights and cultural immersion.
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