Co-hosted by two pioneering entities, RSVP Vietnam, a leading integrated marketing agency in Vietnam, and DF Experiences, a Singapore-based developer of world-class intellectual property (IP) products, this project exemplifies the power of international collaboration and long-term vision in bringing cutting-edge technological experiences to Vietnam.
From left to right: Ms. Abby Antonio, Founder and Director of RSVP Vietnam; Ms. Lê Vân Phi, Director of SC VivoCity Mall; Mr. Jacky Ong, Co-Founder & Managing Director of DFE; Mr. Nguyễn Việt Anh, Vice Chairman of Ho Chi Minh City Tourism Association; Mr. Mike Chong, Founder & CEO of Dezign Format Group; Ms. Hana Tran, Co-Founder and CEO of RSVP Vietnam
Immersive Role-Playing Experience
Designed as a “living universe,” VR City offers a fully immersive role-playing experience that transcends conventional entertainment. Participants don’t just watch—they touch, feel, and remember through a fusion of virtual reality (VR) technology, lighting effects, sound, and 5D holography. The highlight is “The Element Code 305,” a journey through space and time featuring vivid 360-degree visuals and a cinematic flair.
Ms. Abby Antonio, Founder of RSVP Vietnam, emphasized the project’s significance: “VR City is more than entertainment—it’s a new tourism destination for Vietnam, where domestic and international visitors can explore, play, and imagine without limits. With VR City, we’re not just elevating Vietnam’s entertainment industry but also proving to the world that this country is ready to lead in creativity and immersive experiences.”
Mr. Jacky Ong, Co-Founder of DF Experiences, shared at the launch: “In an era of information overload and dwindling attention spans, we believe what truly resonates with people isn’t dry data, but unforgettable experiences. From this belief, VR CITY Immersive Experience was born: a bridge between reality and virtuality, art and technology, senses and emotions. Here, children play and explore, young adults socialize and check in, creators find inspiration, and businesses host immersive brand events or conferences. It’s not just a space—it’s a platform for connection and resonance.”
Immersive experience space at VR City
The centerpiece is “The Element Code 305,” where players join Hao Thiên, a robotic dog, and Captain Minh Nguyệt on an adventure through ancient ruins, lunar bases, and mysterious outer space territories. The entire journey is brought to life with 360-degree visuals, delivering a cinematic experience.
Participants exploring experiences at VR City
A New Catalyst for Ho Chi Minh City Tourism
Mr. Nguyễn Việt Anh, Vice Chairman of the Ho Chi Minh City Tourism Association, remarked: “VR City brings a fresh breeze—a modern edutainment model. It’s a high-tech, healthy, and enriching playground for young people, igniting passion for science, technology, and creativity. It’s also an ideal destination for families, offering opportunities for generations to bond and engage with future trends. Bringing cutting-edge virtual reality to the public aligns perfectly with Ho Chi Minh City’s vision of becoming a smart city and developing a digital economy.”
Ho Chi Minh City welcomed over 6.3 million international visitors in the first eight months of 2025, with an average daily spend of over $110. Adding VR City to its attractions will enhance the city’s competitiveness against regional hubs like Bangkok, Kuala Lumpur, and Singapore, where entertainment technology is a key draw for tourists.
Tickets on Sale Now
Following the launch, VR City tickets are available for six months starting at 1:30 PM on September 12, 2025, at Level 3, SC VivoCity. Early Bird tickets are priced at 299,000 VND (original price 399,000 VND) with limited availability.
For ticket information and offers, visit https://vrcity.info.
Ms. Abby Antonio and Ms. Hana Trần, Founder & Co-Founder of RSVP Vietnam
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Founded in 2009, RSVP Vietnam is one of Vietnam’s leading integrated marketing companies. From its roots in event organization, RSVP has expanded into brand activation, digital marketing, and public relations. Guided by the vision of connecting brands and communities through emotion, culture, and experience, RSVP is led by two female leaders: Abby Antonio (Founder) and Hana Trần (Co-Founder, CEO). DF Experiences (DFE), based in Singapore, specializes in developing intellectual property (IP) products across entertainment, education, music, and art. DFE is part of Dezign Format Group, which listed on the Singapore Exchange (SGX) in August 2025. With a global outlook, DFE creates groundbreaking products that elevate cultural and entertainment experiences worldwide. The collaboration between RSVP Vietnam and DF Experiences on VR City – The Element Code 305 is expected to set a new benchmark, positioning Vietnam as a prominent destination in high-tech entertainment across the region. |
