Facebook remains the most popular social media platform to date. It has become so ubiquitous that people often ask for each other’s Facebook profiles instead of phone numbers when they meet, making it easier to connect and chat.
Have you ever noticed that when you think about something a lot or search for something on Google, or even message your friends about it, your Facebook feed seems to be filled with related content?
For instance, if you search for restaurants on Google and then log into Facebook, you’ll likely see a slew of ads for eateries. This is because Facebook’s system integrates artificial intelligence (AI) and other technologies.
Why do we see on Facebook what we are interested in?
Facebook automatically collects data on the topics that capture your interest. Its intelligent system can identify keywords through search tools that cater to users’ needs. Additionally, when you interact with specific content on Facebook, the platform will show more of those types of posts on your newsfeed, making it convenient for you to explore information that piques your curiosity.
AI continues to revolutionize the field of information technology, so it’s no surprise that when you show interest in something, your Facebook feed reflects that.
This phenomenon is not unique to Facebook; users of Instagram and TikTok may also experience this when scrolling through their feeds.
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