Stella Icon Model Apartment Design in KITA Airport City Urban Area
The Paradox of Home Buying: The Younger, the Pickier
Recent consumer psychology surveys reveal that the age of Vietnamese homebuyers is gradually decreasing. A 2024 report by Batdongsan.com.vn highlights that young individuals aged 22–39 are emerging as the primary homebuying demographic, gradually replacing the over-40 age group traditionally considered the main buyers.
This shift is primarily driven by changing lifestyles: younger generations seek independence earlier, desiring private spaces as soon as they start their careers or after marriage. The rise of digital technology and the digital economy has also provided Gen Y and Gen Z with lucrative career opportunities, often surpassing previous generations. This makes the dream of owning a home more attainable, especially with financial support from families.
From a demand perspective, younger buyers are increasingly discerning, investing time to find projects offering modern, civilized living spaces with comprehensive amenities for both residence and leisure. Consequently, well-planned apartment projects featuring integrated “3-in-1” or “4-in-1” amenities within fully developed urban areas are becoming the top choice for young homebuyers.
Recognizing this trend, many real estate projects now prioritize comfort, modernity, expanded green spaces, and reduced construction density to create high-quality living environments. In Can Tho City, the Stella Icon apartment project by KITA Group, located within the KITA Airport City urban area, is gaining attention for its alignment with young buyers’ preferences.
Stella Icon apartments feature loggias for relaxation, tea enjoyment, and natural ventilation.
Stella Icon: The Green Home Dream is Within Reach!
Although Stella Icon is still under construction, the developer unveiled a model apartment in August 2025, allowing buyers to experience their future living space. According to the developer, this high-rise project has a construction density of just 37.25% and is designed as a modern, private, and eco-friendly living space.
Strategically located on Lac Long Quan Street—the backbone of the 150-hectare urban area—the project is just 3 km from Can Tho International Airport, with direct access to Vo Van Kiet Avenue and Le Hong Phong Street leading to the city center. This prime location ensures residents can easily access shopping, entertainment, healthcare, and education services within minutes.
Notably, the “green home” trend—sustainable, energy-efficient, and eco-friendly living spaces—is gaining significant traction. Batdongsan.com.vn’s 2024 consumer survey reveals that 86% of respondents are interested in green homes, and 88% are willing to pay a premium for eco-friendly living environments.
Stella Icon is designed to maximize natural light and ventilation, with all 294 apartments featuring loggias. Over 55% of these units have interconnected balconies, creating “sky gardens” ideal for families who enjoy gardening, pet care, or play areas for children.
The apartment layouts are thoughtfully designed to accommodate modern lifestyles. Young professionals can easily set up home offices, while families can enjoy weekend relaxation in the green balcony spaces. In these modern homes, the boundaries between work and leisure are seamlessly blended, fostering a balanced lifestyle.
Additionally, Stella Icon offers diverse on-site amenities, including a swimming pool, gym, yoga studio, children’s playground, a cafeteria on the 4th floor, and a commercial shophouse area at the tower’s base. Combined with KITA Airport City’s existing green landscape—parks, gardens, lawns, lakes, plazas, and 10,000 trees—the project promotes a healthy, vibrant lifestyle for both body and mind.
In this environment, parents can rest assured that their children will grow up in a secure, civilized community with 24/7 security, dedicated play areas, and a safe environment. Every family member can nurture their emotions, maintain positive energy, and foster creativity.
Japanese-style Zen Garden Park within KITA Airport City.
Stella Icon is now accepting bookings with flexible payment options. Buyers need only pay 239 million VND initially, with 0% interest support until handover (up to 20 months). Additionally, customers can receive up to a 12% discount and a 50 million VND voucher when booking in September 2025. According to the developer, these incentives aim to ease financial burdens, helping young families achieve their dream of owning a quality home in Can Tho.
The Green Revolution: Embracing a Sustainable Lifestyle
Climate change is impacting your life, and it’s time to take action. Start adapting and embracing a greener lifestyle with small, simple changes. It’s the little things that count when it comes to protecting our planet.
