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What is Marketing? 10 Daily Tasks of a Marketer

What is marketing? To succeed in business, companies and entrepreneurs need a detailed understanding of the market, customer needs and desires, and the art of business conduct. Nowadays, businesses operate in a fiercely competitive environment with rapid changes in all aspects, and customer loyalty is increasingly diminishing. That is why marketing, especially modern marketing, is an extremely powerful weapon for brands to maintain their position in the market. However, not everyone fully understands the essence of marketing. So, what is basic marketing? What is the marketing industry?

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16 December, 2023

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Marketing is the art of connecting with customers. It includes all the activities needed to attract customers to a brand and maintain a relationship with them.

What is a Marketer?

A marketer is someone who works in the field of marketing, responsible for researching, analyzing the market and developing strategies to deliver valuable products and services to potential customers.

What is a Marketing Employee?

A Marketing employee is someone who executes the plans set by the Marketing Department, ensuring that marketing activities run smoothly and regularly. Creative, bold tactics are used to promote products/services and the company’s image to the public.

From there, a marketing employee can connect customers with the brand in long-lasting, strong relationships.

6 Secrets of Marketing Every Business Should Implement

Basically, marketing is one of the most important areas that any business should prioritize for the following 6 reasons:

#1. Marketing provides information to customers

It can be said that the role and function of marketing are truly important in providing customers with the deepest understanding of products and services that a business offers.

Simply put, as a marketing team in a company, you are the one who understands the most about the company’s products and services… And customers are the ones who need this information from you, so they can be ready to make a purchase decision.

In order to buy a product, your customers need to know:

An overview of the product or service
The benefits it comes with before they start taking further steps.

According to Ctreativs, marketing is the most optimal method to convey the value of a product to customers.

#2. Balancing the competitive advantage of small businesses with big businesses

Modern marketing or Digital Marketing is less expensive than ever.

Social media platforms and email campaigns often help small businesses save a significant amount of budget. This approach helps to increase the competitive advantage against larger competitors in the market.

Modern consumers often care more about experience than price. Therefore, a 1:1 interaction is extremely useful in attracting more customers.

For small businesses, they will have more time to take care of each of their customers through various marketing platforms.

Marketing is a tool to balance the competitive advantage between small and big businesses

#3. Marketing helps maintain customer relationships

Maintaining a close relationship with customers is extremely important, it helps customers to trust and appreciate the products and services of the business. Marketing is the key method to help maintain the brand presence in the eyes of customers.

By providing information and knowledge through various media channels, Marketing will help you maintain long-term relationships with your current users. This will make users enjoy your products, brand, and convert them into customers in the future.

#4. Marketing helps interact with customers anytime, anywhere

In the past, you could only interact with customers when they appeared at your company.

For example: Customers came to a pizza shop, they talked, exchanged with the owner, laughed with the server, waved goodbye to the owner, etc.

However, it is not enough to interact only that far. Consumers need to interact more than just in the store.

With marketing, you not only communicate with customers as above but also interact with them anytime, anywhere. For example, you are free to send customers related content about your product even when they don’t directly interact with you. That’s why marketing helps you build a relationship with potential customers in a more “comfortable” way.

#5. Marketing helps with sales

The ultimate purpose of a business is to maximize profits and marketing is necessary to achieve that goal.

When you hear about this, you might think: First, you need a good product!

But… the era of “quality automatically sells” has passed. A quality product that nobody knows about will not bring sales. And of course, it cannot help you develop your commercial business!

Nowadays, to sell a product, you need to make sure customers know about it through attractive advertising and interesting elevator pitches. Then, they continue to listen, are persuaded, and agree to buy your product, why Marketing helps you sell better.

#6. Marketing helps business development

Marketing is an important strategy to help the business develop and expand its customer base. Although current customers are still considered the most important to you, marketing to expand this list is also important.

Small campaigns, such as posting articles on social media or email campaigns help:

Attract current users
Acquire new potential customers.

Basically, marketing ensures the future development of the business by maintaining relationships with existing customers and expanding the list of new customers.

You can watch the following video to understand more about the importance of Marketing:

Popular Marketing Forms Today

One of the things to know about marketing is the most widely used marketing forms today. Because when you understand each type of marketing, you can apply the right one to your business case.

Traditional Marketing

The term traditional marketing is used to refer to activities from creative tasks, marketing communications, product distribution to customers… Without the support of digital platforms.

Generally, some of the most common advertising forms in traditional marketing include:

Ads on TV channels
Banners displayed in crowded and central locations
Flyer ads
Email marketing
Telesales (marketing consultation by phone)
Organizing events, conferences
Sponsorship for large programs, events
About services to introduce the products/service at trade fairs, large-scale trade exhibitions

In general, some of the advertising forms mentioned above will consume a relatively large investment of the company. The advantage of traditional marketing is the ability to quickly reach local customers, build trust, etc.

However, before the development of the internet and digital platforms, traditional marketing did not hold a dominant position like before.

Furthermore, the need for large advertising budgets has caused many businesses to hesitate and gradually shift to digital marketing.

Marketing Mix

What is marketing mix? – This is a comprehensive marketing strategy that uses all available resources and has the ability to mobilize additional resources from the company. With the purpose of marketing, conquering the market in a broad manner.