Tag: consumer trends

According to Kantar Vietnam, Vinamilk has once again topped the charts as the most purchased dairy brand for the 13th consecutive year. With a strong presence in the Top 10 alongside its sister brands, Ong Tho, Ngoi Sao Phuong Nam, Susu, and Probi, Vinamilk has firmly established itself as a household name. Impressively, Vinamilk products are found in almost 9 out of 10 Vietnamese households, with a remarkable purchase frequency of 14 times per year.

Why is the yellow dragon fruit over 20 times more expensive than the regular dragon fruit? What makes this fruit so special and sought-after? This article will reveal the secrets behind its high price tag and popularity.