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Coca-Cola Unveils 2023 Lunar New Year Edition: “A Year of Change, Wonder Remains”

20 January, 2026

Coca-Cola Soft Drink is a renowned beverage brand cherished by many families during the Lunar New Year. Recognizing consumer preferences, Coca-Cola has launched its 2023 Tet edition with the slogan “Connecting Homes, Making Tet More Vibrant.” Join us to explore more!

1A Glimpse into the Coca-Cola Brand

Coca-Cola, often referred to as Coke, is a globally celebrated carbonated soft drink brand produced by its namesake company. It was first introduced in 1893 by pharmacist John Pemberton, born from a serendipitous mistake that created a unique beverage. The distinct brown drink quickly gained popularity across the United States, catching the attention of businessman Asa Griggs Candler.

Coca-Cola, or Coke, is a world-famous carbonated soft drink brand

Asa Griggs Candler became a major shareholder of the Coke brand and eventually acquired the entire company after John Pemberton’s passing. Over 129 years, Coca-Cola has built a formidable empire, dominating the beverage market with over 98% global brand recognition and a presence in more than 200 countries and territories.

Beyond the brand, Coca-Cola’s products consistently meet consumer demands. The brand entered the Vietnamese market in 1960 and has since become a beloved staple, with its flavor cherished by Vietnamese consumers to this day.

2What Makes Coca-Cola’s 2023 Tet Edition Special?

Design and Packaging

The 2023 Tet edition of Coca-Cola retains its signature red color, symbolizing good fortune in Vietnamese culture. It features swallow motifs and blooming yellow apricot flowers, evoking warmth and wishes for a prosperous Lunar New Year.

Coca-Cola enhances its Tet edition with wonders from Vietnam’s three regions

Additionally, Coca-Cola introduces a new design inspired by the wonders of Vietnam’s three regions: the warm hospitality of the North, the resilience of the Central region, and the simplicity of the South. These elements are beautifully captured in the packaging, celebrating the essence of Vietnamese culture.

Coca-Cola conveys heartfelt wishes for a joyful Tet season

These authentic and regional elements are reflected in the packaging design and symbolic motifs such as square sticky rice cakes, apricot blossoms, and Ben Tre coconuts. Together, they embody the spirit of “Tet, Though Changing, Its Wonders Remain,” a message Coca-Cola shares with consumers this Lunar New Year.

Ingredients and Flavor

While the 2023 Tet edition features a new look, its ingredients remain unchanged, including sodium, caramel, phosphoric acid, caffeine, and more, all rigorously tested for safety.

The product is free from fat and cholesterol, ensuring health and refreshment

The beverage is also free from fat and cholesterol, making it a healthy and refreshing choice. It pairs perfectly with greasy Tet dishes, aiding digestion and reducing heaviness, allowing families to enjoy meals comfortably and joyfully.

3Where to Buy Coca-Cola’s 2023 Tet Edition? What’s the Price?

Coca-Cola’s 2023 Tet edition is now available nationwide

Coca-Cola’s 2023 Tet edition is now available at our stores with the following reference prices:

Coca-Cola Can 320ml priced at approximately 10,600 VND
6-Pack Coca-Cola Cans 320ml priced at approximately 58,600 VND
12-Pack Coca-Cola Sleek Cans 320ml priced at approximately 120,000 VND

You can also purchase it at major supermarkets or e-commerce platforms like Lazada, Shopee, with prices ranging from 197,000 VND to 245,500 VND per 24-pack. It’s a perfect choice for Tet celebrations or as a thoughtful gift.

Above is all the information about Coca-Cola’s 2023 Tet edition. We hope this article provides valuable insights and helps you choose the perfect Tet gift this year.