Launched in October 2024, PILI Fashion began with a mission to deliver high-quality sportswear for fitness enthusiasts. Quickly evolving, the brand redefined its vision: transforming athletic wear into a versatile lifestyle choice. PILI’s apparel seamlessly blends functionality and style, allowing wearers to transition effortlessly from the gym to the office or weekend outings.
Celebrating its first anniversary, PILI solidified its identity with the tagline: “Effortless, minimalist, diverse fashion tailored for Vietnamese body types.” Each piece is meticulously designed with a minimalist aesthetic, vibrant color palettes, and cutting-edge fabric technology. Features include superior moisture-wicking, quick-drying properties, and a buttery-soft texture for all-day comfort. Ergonomic designs optimize movement, ensuring flexibility and ease during any activity.
Fashion Meets Lifestyle
What sets PILI Fashion apart is its commitment to merging fashion with a healthy, active lifestyle. Beyond catering to professional athletes, PILI targets anyone seeking balance between fitness and daily life. Each collection embodies the belief that: “Fitness isn’t confined to the gym—it’s a confidence booster, a daily motivator, and a sustainable habit.”
To authentically spread this ethos, PILI collaborates with fitness-focused influencers. Instead of flashy campaigns, the brand prioritizes storytelling through real-life experiences, fostering trust and community engagement.
Community Commitment
From its inception, PILI has woven sustainability and community values into its foundation.
– Exclusive promotions and experiential events bring customers closer to the brand.
– The CSR initiative “Mother Through a Child’s Eyes” stirred heartfelt family connections, resonating deeply with the community.
– Partnerships with Phúc Tâm Foundation support charitable projects in remote areas, spreading compassion where it’s needed most.
– Sponsorship of sports tournaments amplifies PILI’s mission to inspire active, healthy living nationwide.
These efforts position PILI as more than a fashion label—it’s a community pillar driving sustainable growth.
1st Anniversary Extravaganza: Gratitude in Motion
To commemorate its milestone, PILI hosts a week-long celebration (October 6–11) across all stores, featuring exclusive discounts, vouchers, and gifts for shoppers.
The pinnacle event on October 10–11 gathers celebrities from sports and entertainment, creating a vibrant hub for fans, partners, and fitness enthusiasts to unite, explore new collections, and embrace PILI’s energetic spirit.
“A year is brief, yet PILI has proven its mettle: crafting stylish, functional wear that inspires movement and passion.” – Brand representative.
As PILI enters its second year, the anniversary marks not an endpoint but a relaunch. Future goals include solidifying its “lifestyle fashion” position, expanding distribution, and launching trend-forward collections that resonate globally while staying true to Vietnamese roots.
PILI’s flagship store has become a must-visit destination, offering shoppers an immersive brand experience beyond retail.
Website: https://pili.vn/
Fanpage: https://www.facebook.com/PiliFashion
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