A vibrant Taiwan tourism promotion event was held at the InterContinental Saigon hotel, attracting a large number of Vietnamese businesses and media representatives.

The event also served as an important prelude to the upcoming International Travel Expo (ITE) 2024, where Taiwan will continue to showcase its unique cultural experiences and innovative tourism products to Vietnamese travelers. The Taiwan pavilion at this year’s expo will feature the theme “TAIWAN – Waves of Wonder,” with the presence of Miss International Peace 2021, Nguyễn Thúc Thùy Tiên, and travel KOL Huy Hay Đi.

Jerry Chiu, Commissioner of the Taiwan Tourism Bureau, delivered a speech, expressing his enthusiasm for the collaboration between Taiwan and Vietnam in the tourism industry.

The event witnessed the excitement and eagerness of the delegates to foster tourism cooperation between Taiwan and Vietnam. The Taiwan Tourism Bureau reaffirmed its commitment to working alongside Vietnam in strengthening bilateral tourism relations and providing memorable experiences for travelers from both countries.

Taiwan Set to Energize the International Travel Expo (ITE) 2024

At the upcoming ITE 2024, taking place from September 5 to 7 at the Saigon Exhibition and Convention Center (SECC) in District 7, Ho Chi Minh City, Taiwan will present creative and culturally rich experiences. The Taiwan delegation, consisting of 49 representatives from 29 organizations, will offer a fresh perspective on Taiwan’s tourism with engaging activities such as DIY pineapple cake making, bubble tea tasting, and traditional art performances.

Chấn Tông Performing Arts Group, one of the performing groups at the event

In addition to the expo, Taiwan is promoting a special campaign, “Taiwan the Lucky Land,” offering valuable prizes and attractive travel packages for Vietnamese travelers. With the participation of renowned figures and unique interactive activities, Taiwan is poised to create a new wave of interest in its tourism and culture in the Vietnamese market in the coming days.

Frequently asked questions

Taiwan’s presence at the fair aimed to showcase its diverse tourism offerings and unique cultural attractions to Vietnamese travelers, with a focus on promoting sustainable and responsible travel experiences.

Taiwan’s booth featured interactive displays and activities that highlighted the country’s natural beauty, including its famous hot springs, breathtaking scenery, and eco-tourism spots. Cultural performances, such as traditional dance and music, also entertained visitors while showcasing Taiwan’s rich cultural heritage.

Taiwan emphasized the convenience and accessibility of traveling to the country from Vietnam, highlighting direct flights between the two nations. They also promoted their world-class healthcare system and the safety measures in place, ensuring a worry-free travel experience. Additionally, Taiwan showcased its vibrant cities, delicious cuisine, and the warmth and hospitality of its people.

Yes, Taiwan promoted its ‘Time for Taiwan’ campaign, encouraging Vietnamese travelers to explore the country’s diverse attractions. This included highlighting Taiwan’s natural wonders, such as Taroko National Park, as well as its vibrant cities like Taipei, known for its nightlife and culinary delights.

Taiwan’s presence at the Ho Chi Minh City Travel Fair generated significant interest among Vietnamese travelers and tourism industry professionals. The interactive and engaging activities at their booth left a positive impression, with many expressing a newfound interest in visiting Taiwan. The event successfully raised Taiwan’s profile as a desirable travel destination for Vietnamese citizens.
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