The Art of Japanese Makeup: A Beginner’s Guide to Mastering the Delicate Look
If you're captivated by the allure of Japanese beauty and eager to delve into the world of J-beauty, don't miss out on exploring our article, "Japanese Makeup: A Guide to Mastering the Art." Uncover the secrets behind the unique and captivating Japanese makeup styles that have captivated the world.
Japanese-style makeup is gaining popularity among women, alongside the familiar Korean and Western styles. To learn more about this unique style, read on!
1The Characteristics of Japanese-style Makeup
Japanese makeup aims for a clear and pure look
Japanese-style makeup has actually been around in Vietnam for a long time, but it has been overshadowed by Korean and Western styles. It is only recently, with the increasing cultural exchange and the diverse choices of today’s women, that Japanese makeup has gained traction.
This style is characterized by its emphasis on a clear and pure look. Many people choose Japanese makeup because it can make women look fresh, innocent, and attractive.
Korean-style makeup (left) vs Japanese-style makeup (right)
As mentioned before, the base in Japanese makeup aims for a natural, thin, and light look while also providing good coverage and longevity. When you see someone with Japanese makeup, you might not even realize they are wearing any at all.
This is different from Korean makeup, which also aims for a natural look but tends to be more intricate and glossy, making the skin look smooth and dewy. Japanese makeup, on the other hand, goes for a matte and smooth finish. Matte products don’t weigh down the face; instead, they give a breathable and light appearance.
Eye Makeup
Japanese women use eyelash curlers and mascara to create natural-looking curl and volume
Japanese eye makeup is kept as simple as possible. They avoid intricate eye looks like those in Western styles and opt for neutral shades or colors that match their skin tone for a natural effect. They usually choose coral or skin-toned colors and sometimes add a bit of shimmer for extra sparkle.
Eyeliner is often skipped in daily makeup, but Japanese women still use eyelash curlers and mascara to create natural-looking curl and volume that is hard to detect from a distance. They also focus on creating depth and brightness in the eyes, making them appear rounder and the lashes more curled. They steer clear of the heavy eyeliner and eyeshadow looks of Western and Korean styles, respectively. However, products like mascara, false lashes, colored contacts, and shimmer eyeshadows are quite popular.
Brow Makeup
Japanese women prefer softly arched and natural-looking brows
When it comes to eyebrows, Japanese women favor a soft arch with natural-looking curves. If you observe Japanese women, you’ll notice that each person has a unique look, from their eyes to their brows. For brow grooming, they only pluck stray hairs and avoid over-shaping.
To enhance their brows, they use brow powder or pencils in a shade similar to their hair color to create a natural and defined look.
Creating a Blush Focus
The “drunk blush” technique
This blush technique is affectionately called the “drunk blush” because it involves adding a subtle pink hue to the cheekbones and under the eyes, resembling a flushed look from drinking. When paired with a natural base, this style gives women a translucent and captivating appearance.
With the focus on blush, the face usually doesn’t require heavy contouring. Instead, the attention is drawn to the cheeks and lips, highlighting natural beauty and innocence.
Youthful, Plump Lips
Plump and youthful lips
Lips are an essential feature of the face, and Japanese women have a unique preference. Unlike the popular gradient lips in Korea or the bold lips of the West, Japanese women favor plump and youthful-looking lips.
Their go-to lip colors are usually coral or gloss. They apply the color from the inner lips outward, creating a slightly darker center. Finally, they add a coat of gloss for a plump finish.
So, there you have it—the key characteristics of Japanese makeup and some tips to try out this fresh and innocent style. Good luck, and have fun experimenting!
Frequently asked questions
Japanese makeup is renowned for its natural, delicate, and radiant look, emphasizing subtle beauty and a flawless complexion. It often involves a minimal and soft approach to enhance one’s natural features rather than drastically altering them.
The key steps include starting with a well-hydrated and primed base, followed by a light layer of foundation or BB cream to even out the skin tone. A subtle hint of blush or contouring adds definition to the cheeks, while a light dusting of loose powder sets the base. The eyes are typically defined with soft brown or neutral shades, and a thin line of eyeliner is applied close to the lash line. Mascara is used to lengthen and curl the lashes, and false lashes are optional. The brows are shaped and defined but remain natural-looking. Lastly, a soft, neutral lip color completes the look.
Selecting the appropriate foundation shade is crucial for achieving a seamless Japanese makeup look. It is recommended to test the foundation on your jawline or neck to ensure it matches your skin tone accurately. Opt for a shade that blends seamlessly with your skin, creating a natural and unified appearance.
Start by preparing your skin with a hydrating moisturizer and primer to create a smooth canvas for makeup application. Choose a foundation or BB cream that suits your skin type and offers light to medium coverage. Apply it sparingly and blend well, ensuring it matches your neck and chest. Conceal any blemishes or dark circles with a concealer that matches your skin tone, and set everything with a light layer of loose powder for a long-lasting finish.
Opt for soft, natural shades of blush that mimic a subtle flush. Peach, pink, and coral hues are popular choices. Apply the blush to the apples of your cheeks and blend upwards toward the temples. For contouring, use a matte bronzer that is one or two shades darker than your skin tone. Apply it lightly along the hollows of your cheeks, the sides of your nose, and the hairline to create gentle definition.
Neutral and earthy tones are prevalent in Japanese eye makeup. Soft browns, beiges, taupes, and pinks are commonly used to create a subtle definition. Shimmery shades are often avoided, as the focus is on achieving a natural and understated look.
Start by curling your lashes with an eyelash curler before applying mascara. Choose a lengthening and curling mascara formula, and apply it in a zig-zag motion from root to tip. For a more dramatic effect, consider adding false lashes, but ensure they are not too thick or heavy, as the aim is to maintain a natural appearance.
The brows in Japanese makeup are typically well-defined but maintain a soft and natural appearance. The focus is on creating a straight or slightly arched shape that follows the natural brow line. Fill in any sparse areas with a brow powder or pencil that matches your brow color, and set the brows with a clear brow gel.
Soft, neutral shades are favored in Japanese makeup looks. Pinks, nudes, and corals are popular choices, as they enhance the lips without being too bold or dramatic. Sheer or satin finishes are preferred over matte or glossy finishes.
To prolong the wear of your Japanese makeup look, start by using a primer and set your base with a light layer of loose powder. Use long-wearing or waterproof formulas for eyeliner and mascara to prevent smudging. Throughout the day, blot your face gently with blotting paper to control shine, and avoid touching your face to minimize the risk of smudging or transferring your makeup.
Japanese makeup aims for a clear and pure look
Korean-style makeup (left) vs Japanese-style makeup (right)
Japanese women use eyelash curlers and mascara to create natural-looking curl and volume
Japanese women prefer softly arched and natural-looking brows
The “drunk blush” technique
Plump and youthful lips
