Japanese-style makeup is gaining popularity among women, alongside the familiar Korean and Western styles. To learn more about this unique style, read on!
1 The Characteristics of Japanese-style Makeup
Japanese makeup aims for a clear and pure look
Japanese-style makeup has actually been around in Vietnam for a long time, but it has been overshadowed by Korean and Western styles. It is only recently, with the increasing cultural exchange and the diverse choices of today’s women, that Japanese makeup has gained traction.
This style is characterized by its emphasis on a clear and pure look. Many people choose Japanese makeup because it can make women look fresh, innocent, and attractive.
2 Popular Japanese Makeup Styles
The Base in Japanese Makeup
Korean-style makeup (left) vs Japanese-style makeup (right)
As mentioned before, the base in Japanese makeup aims for a natural, thin, and light look while also providing good coverage and longevity. When you see someone with Japanese makeup, you might not even realize they are wearing any at all.
This is different from Korean makeup, which also aims for a natural look but tends to be more intricate and glossy, making the skin look smooth and dewy. Japanese makeup, on the other hand, goes for a matte and smooth finish. Matte products don’t weigh down the face; instead, they give a breathable and light appearance.
Eye Makeup
Japanese women use eyelash curlers and mascara to create natural-looking curl and volume
Japanese eye makeup is kept as simple as possible. They avoid intricate eye looks like those in Western styles and opt for neutral shades or colors that match their skin tone for a natural effect. They usually choose coral or skin-toned colors and sometimes add a bit of shimmer for extra sparkle.
Eyeliner is often skipped in daily makeup, but Japanese women still use eyelash curlers and mascara to create natural-looking curl and volume that is hard to detect from a distance. They also focus on creating depth and brightness in the eyes, making them appear rounder and the lashes more curled. They steer clear of the heavy eyeliner and eyeshadow looks of Western and Korean styles, respectively. However, products like mascara, false lashes, colored contacts, and shimmer eyeshadows are quite popular.
Brow Makeup
Japanese women prefer softly arched and natural-looking brows
When it comes to eyebrows, Japanese women favor a soft arch with natural-looking curves. If you observe Japanese women, you’ll notice that each person has a unique look, from their eyes to their brows. For brow grooming, they only pluck stray hairs and avoid over-shaping.
To enhance their brows, they use brow powder or pencils in a shade similar to their hair color to create a natural and defined look.
Creating a Blush Focus
The “drunk blush” technique
This blush technique is affectionately called the “drunk blush” because it involves adding a subtle pink hue to the cheekbones and under the eyes, resembling a flushed look from drinking. When paired with a natural base, this style gives women a translucent and captivating appearance.
With the focus on blush, the face usually doesn’t require heavy contouring. Instead, the attention is drawn to the cheeks and lips, highlighting natural beauty and innocence.
Youthful, Plump Lips
Plump and youthful lips
Lips are an essential feature of the face, and Japanese women have a unique preference. Unlike the popular gradient lips in Korea or the bold lips of the West, Japanese women favor plump and youthful-looking lips.
Their go-to lip colors are usually coral or gloss. They apply the color from the inner lips outward, creating a slightly darker center. Finally, they add a coat of gloss for a plump finish.
So, there you have it—the key characteristics of Japanese makeup and some tips to try out this fresh and innocent style. Good luck, and have fun experimenting!
