Live shopping has revolutionized the retail industry.
Research shows that live shopping can be up to ten times more effective than traditional e-commerce. Once customers experience the convenience and safety, they continue to trust and choose this format because of the many benefits it offers.
Why is live shopping so popular?
Time-saving
Live shopping is optimal for busy individuals. You won’t need to spend hours browsing physical stores. Live shopping is optimal for busy bees. You won’t need to spend hours wandering around physical stores.
With just a few taps on your smart device, you can easily own the items you desire
You can watch live streams while doing other things like cooking, cleaning, or even personal care. This saves you a lot of time while still allowing you to manage everything for your family.
Affordable prices and great deals
Aside from convenience, the biggest factor influencing consumers’ purchasing decisions is price. Numerous shocking discount deals are released daily to attract more viewers and purchases.
Numerous shocking discount deals are released daily to attract more viewers and purchases
While smaller shops initially adopted live shopping, it has now caught the attention of brands and companies, from affordable to luxury ones. They have started collaborating with Key Opinion Leaders (KOLs) and even artists to create attractive discount programs to maximize profits. Customers also have the opportunity to purchase their desired premium products at unprecedented bargain prices, along with attractive gifts, which is not usually the case with in-store shopping.
Two-way interaction and visualization
Another advantage of live shopping is that users can interact directly with the shop owner. Through the screen, you can freely ask about product information and share your weight, height, and health status to receive detailed advice.
It’s easy to interact with the seller to learn more about the products
Shoppers don’t have to worry about whether the product will look as good as it does online, as live shopping platforms now have models trying on clothes upon customers’ requests. This gives buyers a more realistic view of how the product will look on them, making it easier to decide whether to purchase.
The rise of live shopping “superstars”
The term “superstar” in the context of live shopping has become familiar, referring to influential and experienced KOLs who can sell hundreds or even thousands of items in a single live session. Brands also reap significant profits by collaborating with these “superstars.”
Why are their live streams so popular?
– Entertaining and humorous live sessions with creative tactics to attract viewers: These “superstars” will dress up in unique cosplay outfits and have a supporting team to create engaging scenes or chant together when announcing discount codes.
Pham Thoai is a pioneer in unique and creative live streams, earning over 1.2 billion VND (about 51,300 USD) per month with more than 14,600 orders
– The credibility of the “superstars”: They possess extensive knowledge and experience in their live streaming field, so customers receive thoughtful advice to find suitable products.
– Collaboration with well-known brands: Once they establish their personal brand, these “superstars” start receiving collaboration offers from renowned brands to leverage their existing audience. Customers can also rest assured that they are purchasing genuine products.
Vo Ha Linh, a notable “superstar,” set a record with 80,000 viewers and 11 million hearts in less than an hour while introducing the Nguyen Xuan herbal shampoo.
Tips for live shopping
Live shopping is a double-edged sword: it’s convenient, but it can also lead to wasteful spending. If you’re not careful, you may find yourself impulsively buying things out of fear of missing out (FOMO).
Consider your purchases carefully to avoid overspending on unnecessary items
Here are some tips to help you shop smart and save money:
– Create a list of needed items: Make a list of what you need before the sale day to avoid buying too many unnecessary things.
– Choose reputable live streaming channels: Not all “superstars” are trustworthy, and not all brands have official shops on platforms like TikTok or Shopee. So, be wise and research the product’s origin and distribution channels before purchasing from these “superstars.”
– Compare prices across e-commerce platforms: Even for the same brand, different platforms may offer varying promotions. Spend some time comparing prices across platforms to find the best deal.
– Check product reviews: Don’t fall for advertising gimmicks or seeded comments. Read the reviews in the “Product Reviews” section to get a comprehensive understanding of the product.
– Avoid buying random or redundant items: Many people buy a product solely because of attractive packaging or huge discounts. But ask yourself whether you will use it and if you already have something similar at home. Asking these questions will help you avoid overspending on live streams.
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