When you go to the supermarket, you vow to only buy the essentials. But by the time you leave, you’re laden with items you don’t really need. This may not come as a surprise as supermarkets employ clever tactics to make you spend. Let’s uncover 10 of their secrets in this article.
1 Sampling
It’s common to find supermarkets offering samples of their products, such as snacks, for customers to try. While this may seem like a harmless way to experience the product before committing to a purchase, it’s actually a clever trick.
This is a form of psychological trap that creates a sense of “obligation”. Typically, when someone gives you a gift, you feel compelled to reciprocate, and this scenario is no different. After sampling, customers are more likely to make a purchase.
2 Pricing Strategies
Have you ever wondered why supermarkets price items at 99,000 VND instead of rounding it up to 100,000 VND? This is a psychological tactic. Such pricing makes the item seem cheaper and more appealing to buyers.
3 Trigger Words
“Just” is a common word used in supermarkets, and it’s a powerful trigger that reduces the “pain of paying”. It makes you feel like the item is a bargain and encourages an immediate purchase.
4 Attractive Packaging
Given two bottles of water with the same flavor, the better-designed bottle will win every time. If the packaging appeals to children as well, it’s a double win.
Redesigning packaging can increase costs, but it’s a worthwhile investment as it leads to higher sales.
5 Strategic Product Placement
Supermarkets invest in strategic product placement, knowing that customers associate certain areas with discounted items.
6 Pairing Products
A common tactic is to place complementary products together. For instance, toothpaste is displayed near toothbrushes, and tea and coffee are stocked close to the sweets aisle.
This subtle suggestion makes it convenient for customers to find related products and often leads to additional purchases.
7 Mirrors
Some supermarkets place mirrors above the shelves. This makes shoppers slow down as they want to glance at themselves while passing by. And when they slow down, they’re more likely to browse and buy.
Now you’re aware of some of the tricks of the trade. Happy shopping, and remember to stick to your list!
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