In recent years, as life has become more stable, fashion trends have also evolved. People are paying more attention to fashion and prefer wearing designer clothes with clear labels and consistent quality. Let’s take a look at the top local brands in Vietnam today!
1 What is a Local Brand?
Local brands are fashion labels that are produced and sold within a domestic region.
In recent years, the term “local brand” has been searched frequently and has become a new trend in the fashion industry among young people. Local brands are fashion labels that are produced and sold within a specific domestic region or within a country.
Local brand clothing stores have a self-contained production and business process. They come up with their own ideas, choose fabrics, design, produce, and sell their products in their own stores. Their designs are usually more unique compared to those found in regular markets, which makes them popular among young people.
2 Vietnamese Fashion Brands (Local Brands)
BOBUI
BOBUI (read as Bo Bui)
BOBUI is a fashion brand established in 2014 by Nguyen Thanh Dung. The products at BOBUI pursue styles such as hip-hop, rock, and streetwear…
BOBUI constantly changes and improves its designs to match the preferences of its customers. As a result, BOBUI has received numerous compliments for its fabric quality, diverse styles, youthful designs, and trend-setting approach. Their consulting services are also highly satisfying.
5theway
5theway
5theway is extremely popular among local brand enthusiasts in Saigon, with 1 million Instagram followers and 4 branches in the city center. 5theway boldly creates fashion breakthroughs based on the dominant colors of yellow and black.
5theway is loved for its diverse and trendy designs at affordable prices. They were also honored to be the designers and producers of merchandise for the Rap Viet program, including embroidered shirts featuring the names of the four coaches, which sold extremely well in 2020.
BAMA bag
BAMA bag
BAMA bag is a local brand specializing in backpacks and crossbody bags for both men and women. Their target customers are high school and university students.
With reasonable prices and unique designs, BAMA bag has gained a lot of love and support from young people. Their backpacks are perfect for both school and leisure activities.
Saigon Swagger (SGS)
Saigon Swagger
Saigon Swagger was introduced in 2014 and focuses on designing and producing backpacks, mini bags, and crossbody bags with unique and attractive designs. SGS products mainly use high-durability and environmentally friendly materials and are reasonably priced, making them popular among young people.
SGS has multiple stores in both Saigon and Hanoi, indicating the brand’s significant reach. They target young and dynamic customers, which is reflected in their diverse product range.
Dirty Coins
Dirty Coins
Dirty Coins is an extremely popular local brand with over 15 branches despite being established only in 2017. They have a strong presence in populous areas such as Saigon, Hanoi, Can Tho, and Bien Hoa.
Dirty Coins offers a diverse range of products, including t-shirts, polo shirts, jeans, bags, sweaters, and hoodies. Their bold, stylish, and modern designs have made them a favorite among young people.
TSUN – The Shirt You Need
TSUN – The Shirt You Need
The Shirt You Need puts customers at the center of their operations, using their feedback to generate ideas and produce high-quality designs that ensure customer satisfaction down to the smallest detail.
To date, TSUN has offered a wide range of clothing and accessories that have been well-received by young people. With their expanding network of branches, they have been able to reach a diverse customer base.
Now Saigon
Now Saigon
Now Saigon is a brand that has gained a lot of attention from young people. One of the reasons for their success is their diverse product range, including t-shirts, hoodies, hats, shirts, and sweatpants… with a distinctive and unique style.
Now Saigon has a strong presence in both Hanoi and Saigon and is loved by the local brand community.
SWE
SWE
SWE is another local brand that has gained popularity since its establishment in 2017. They aim to become a leading Streetwear fashion brand.
SWE’s designs feature unique artwork and include products such as t-shirts, sweaters, shorts, sweatpants, and hoodies. Their clothing has an excellent fit and fabric quality, which has earned them a lot of love from young people.
Hades
Hades
Hades, established in 2014, has earned a solid position in the local brand market with its bold and street-style designs. Their eye-catching color combinations will surely captivate you.
At Hades, you can easily find edgy and cool products such as t-shirts, shorts, and bags with perfect fits and standout designs.
Kido
Kido Since
Kido Since is a well-known local brand with captivating and sophisticated designs. They have 4 stores in Hanoi and Saigon and a large base of loyal fans.
Kido’s designs are extremely diverse and suitable for various occasions, whether it’s for school, work, or leisure. Their t-shirts feature beautiful fabrics, unique fits, and distinctive designs. They also offer adorable frilly dresses.
The above are the top 10 local brands that are extremely popular and loved by young people. Have you heard of these brands before? If not, be sure to check them out!
