Embracing Authentic Beauty in Imperfection
Launched in 2018, BareSoul is on a mission to break the stereotype that busy women don’t have time for self-care. Over the past six years, the brand has consistently proven that beauty routines don’t have to be complicated; they just need to be effective and sufficient.
BareSoul was founded with the mission to nurture and celebrate women’s beauty in the smallest ways.
What sets BareSoul apart is its deep empathy for the lifestyle and habits of Vietnamese women. The hot and humid climate, polluted environment, daily helmet-wearing, and busy work schedules all take a toll on their skin, hair, and overall well-being. As a result, each product is designed to address these small yet significant issues, such as dull skin, greasy hair, chapped lips, and lip darkening from frequent lipstick use.
Instead of promoting unrealistic beauty standards, BareSoul chooses to inspire women to embrace their unique beauty with the mantra, “Beautiful in your own skin.” Every product encourages women to love and believe in themselves, empowering them to live authentically.
For BareSoul, each product not only serves a skincare purpose but also empowers women to confidently be themselves.
Additionally, BareSoul actively engages in community activities, especially those focused on women and education. The brand has proudly supported meaningful programs such as “She Will Be Strong,” “Scars of Life,” and “Vietseed Foundation.”
As of 2024, BareSoul has sold over 2 million products, expanded into the US market, and collaborated with top KOLs to spread its positive message.
The Ideal Skincare Companion for Busy Women
By developing products based on three core principles – gentleness, effectiveness, and multifunctionality – BareSoul offers smart, quick, yet comprehensive beauty solutions for modern women.
The ingredients in BareSoul’s products are derived from characteristic Southeast Asian botanicals such as mahogany oil, grapefruit essential oil, sweet orange, shea butter, and cacao. Not only are these ingredients safe and gentle, but they are also perfectly suited for Vietnamese skin, which often contends with a hot and humid environment that can lead to skin sensitivity. In addition to prioritizing natural ingredients, BareSoul says no to potentially harmful substances like parabens, SLS, and silicones, ensuring product quality that meets FDA standards.
Each BareSoul product is designed to simplify skincare routines, making self-care accessible even on the busiest days.
Not only are BareSoul’s products safe, but they also integrate at least two functions into one. A deodorant serum can brighten underarm skin while effectively controlling odor. A hair-volumizing spray foam not only adds natural volume but also protects hair from heat and pollution. As a result, personal care routines become less time-consuming and costly, and more efficient and effective than ever before.
BareSoul’s positive spirit is also reflected in its product packaging. The designs feature bright colors inspired by the vibrant sunshine and lush tropics of the region. These eye-catching designs not only attract attention but also inspire a joyful and self-loving lifestyle.
The brand’s products stand out with their minimalist yet captivating aesthetic.
Livestream Celebrating Vietnamese Brands, by Vietnamese People
On June 15 at 11 AM, BareSoul will be featured in the upcoming episode of the Tinh Hoa Việt Chung Sức livestream series. This livestream is not just a shopping event but also an opportunity for viewers to learn about the journey of local enterprises and their positive values.
For this occasion, BareSoul is bringing its star products to help viewers get ready for summer, including bath salts, lip-exfoliating lipsticks, deodorant serums, and hair-volumizing spray foam. Exciting discounts and promotions also await viewers, including a 25% discount voucher, a 9 million Shopee coin giveaway, and a 30,000 VND discount voucher for orders over 99,000 VND with ShopeePay.
In collaboration with Shopee’s Tinh Hoa Việt Chung Sức program, BareSoul shares inspiring stories of “Vietnamese using Vietnamese goods” and offers exclusive benefits to viewers.
Don’t miss the Tinh Hoa Việt Chung Sức livestream featuring BareSoul and other homegrown brands, Bông Bạch Tuyết and S:kin Heritage, on June 15 at 11 AM at https://shopee.vn/m/TinhHoaVietChungSuc.
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