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Why do many families choose a ‘healing’ vacation spot for summer 2023?

Instead of choosing tourist destinations to check-in, many young people and families are now turning to find 'healing' tours for their summer vacation in 2023.

Administrator

7 December, 2023

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Looking back at the photos from the trip to Nha Trang in June, Ms. Thu Quynh (32 years old, residing in Ho Chi Minh City) said that she only took photos of the view from the hotel overlooking the sea. This was also her first trip where she chose a 5-star hotel to stay at.

“In the past, when I traveled with friends, we planned carefully for trips to visit beautiful photo spots, but now all I need is a peaceful space to rest, admire the scenery, and feel the life around me,” Ms. Quynh said.

Many families are looking for — Travel “healing” is being prioritized by many people

Instead of choosing hotels priced at 500,000 – 600,000 VND/night, Ms. Quynh’s group of friends chose a hotel that cost nearly ten times more just for relaxation.

“The feeling of letting go of all the pressure, immersing myself in the beautiful scenery, lying back on a comfortable bed, I feel more comfortable, regain energy for the next journeys,” she shared.

Similarly, Mr. Nhat Long (28 years old) also took a trip to Dalat with his family. Having been to the city of thousands of flowers many times before, this time, his family also planned a more relaxing itinerary, spending more time for rest, enjoying coffee while admiring the scenery, and visiting temples.

Mr. Long shared: “It was also a 3-day, 2-night trip in Dalat, but this time my family chose a hotel with a view of the mountains and a spacious space to enjoy on the spot, limiting travel. The relaxing moments help all fatigue to disappear, I feel peaceful with loved ones, which also helps “heal” my emotions after the pressure.”

Summer tours not only have the meaning of simple travel, but they are also a journey to bond family members, leaving behind the busy and worrisome aspects of life, the busyness of studying, for all members to experience, relax, and cultivate family relationships. According to surveys from travel companies in Ho Chi Minh City, the trend of “healing” travel, family-group travel, is being chosen by a large number of customers for the summer of 2023.

Diverse choices

Mr. Nguyen Thanh Luu, Deputy CEO of Saigontourist Travel, said that this summer, the company recorded that up to 85% of customers purchased tours for their families, and more than 30% of them traveled with multi-generational families (grandparents, parents, and grandchildren).

“Domestic tours continue to be the top choice of tourists because the tour purchase procedures are simple, the tour price is reasonable, and there are many incentives, while the destinations are still diverse and continuously updated in terms of sightseeing, services, and experiences,” said a representative from Saigontourist Travel.

At Vietravel, Ms. Nguyen Nguyet Van Khanh, Director of Marketing, said that the trend of finding “cool” places through trips has never cooled down. Besides domestic tours, international tours are also quite busy during this time.

“The new tour Binh Dinh – Vibrant every moment with new tourist destinations arranged and designed meticulously and carefully, has received many positive feedback from tourists. The China tour is also quite “hot” because this is the first summer that Vietnamese tourists can explore this continent after a long time being affected by the pandemic,” Ms. Khanh said.

According to Mr. Nguyen Minh Man, Marketing and Communications Director of TST Tourist, the company has been implementing a series of new tours to meet the experiential travel trend of many tourists and the needs of Gen Z for the summer of 2023.
Mr. Man introduced: “In the price range of 8 – 10 million VND, customers from Ho Chi Minh City can go on a 4-day tour, such as: Moc Chau – Mai Chau, Sapa, Hue – Da Nang – Hoi An, Buon Ma Thuot. With lower costs, tourists can choose a cluster of tours to the Mekong Delta such as Ca Mau – Bac Lieu – Soc Trang – Can Tho or Chau Doc – Ha Tien – Rach Gia…”.

Ms. Tran Thi Bao Thu, Marketing and Communications Director of Vietluxtour travel, also said that the company has a promotion program “Vibrant Summer – Lively Incentives” that lasts until August 5th, with various forms of discounts, and free leisure and travel vouchers for customers.
“The discount program, with reduced prices and added benefits when customers make group purchases, brings reciprocal benefits for both customers and businesses,” Ms. Thu added.