For a business or organization, the grand opening is a crucial event, and choosing an auspicious date can bring good fortune and success to the venture. Some taboos and superstitions are associated with this important day, which are believed to bring bad luck if not adhered to. This article will outline these superstitions and provide insights into Vietnamese cultural beliefs surrounding business openings.
1 Avoid Being Too Extravagant or Too Simple
The grand opening event should be just right—not too extravagant and not too simple. If it’s too flashy, the program may lose focus and become less appealing. On the other hand, a simplistic approach can make the event dull and ineffective in attracting customers.
Striking a Balance: Neither Too Extravagant nor Too Simple
The key is to create an event that is memorable, engaging, and true to the organization’s or store’s image. It should be a strategic blend of excitement and relevance that captures the attention of your target audience and invites them to learn more about your business.
Related: Traditional Opening Prayer and Ceremony Guidelines
2 Avoid Colors That Clash with Your Fate
Grand openings are often associated with bold, vibrant colors like red and yellow, symbolizing energy and prosperity. However, it’s essential to consider the owner’s birth element (metal, wood, water, fire, or earth) and choose colors that complement rather than clash with their fate.
Color Choices: Avoid Clashing with Your Fate
The colors red and yellow are commonly used in decorations, flowers, and lion dances, symbolizing good fortune and happiness. They create a festive and auspicious atmosphere, attracting positive energy to the business.
3 Avoid Unremarkable Locations
The choice of location for the grand opening is crucial. Avoid places that are inconspicuous and fail to attract attention. Ideally, the store or office should be easily noticeable and accessible, with a direct path leading to it, as this is believed to attract more customers and, thus, more fortune.
Location Matters: Avoid Unremarkable Spots
4 Avoid Unfortunate Words
The grand opening is a joyous occasion, and guests are expected to offer their best wishes. In line with this, it is considered taboo to utter any words that may bring bad luck or negative connotations. Stick to positive and cheerful sentiments, especially during this important event.
Related: A Collection of Well-Wishing Quotes for Grand Openings
Choose Your Words Wisely: Avoid Unfortunate Phrases
5 Avoid Exchanges and Returns on Opening Day
In Vietnamese culture, the first customer of the day is believed to bring luck to the business. It is considered taboo for this customer to return or exchange the purchased item, as it may symbolize the return of fortune and prosperity. Both the buyer and the seller should be mindful of this superstition.
A Superstition for Both Buyers and Sellers: Avoid Exchanges and Returns
6 Avoid Breaking Glass or Ceramic Items
Similar to other significant events, it is considered bad luck to break glass or ceramic items on the grand opening day. In Vietnamese culture, breaking glass is associated with separation and loss, which can lead to business failure and financial hardship.
A Taboo for Good Fortune: Avoid Breaking Glass or Ceramic
7 Avoid Turning Over the Abacus
In Vietnamese folk beliefs, turning over an abacus or playing with it on the grand opening day is considered taboo. This act is thought to bring bad luck and negatively impact the business’s financial prosperity.
A Cultural Superstition: Avoid Touching the Abacus
8 Avoid Prolonged First Sales
On the grand opening day, it is considered inauspicious for the first sale to take too long. The interaction between the buyer and seller should be brief, ideally lasting no more than 5 to 10 minutes, following the principle of quick and efficient transactions.
Check out our website for more information on choosing an auspicious date for your grand opening!
Efficient Sales: Avoid Prolonged First Transactions
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Ancestral teachings warn against three actions: never bring darkness into your home, always be cautious, and ensure the safety of future generations.
In ancient times, it was believed that when the sky turned dark and “black and white” merged together, it was also the time for families to gather and there were certain things that absolutely should not be done.
