a2 Gentle Gold™ Officially Launches in Vietnam – Source: LiveWell
The event gathered over 200 distinguished guests, including diplomatic representatives and brand leaders such as Mr. Scott James – New Zealand’s Consul General in Vietnam, Mr. Yohan Senaratne – Chief Executive Officer of International Business at The a2 Milk Company, and Dr. Lưu Thị Mỹ Thục – Head of Clinical Nutrition at the National Hospital of Pediatrics. The launch attracted significant attention from nutrition experts, mother & baby distributors, and prominent figures in child care.
The a2 Milk Company: Global Pioneer in A2 Protein Milk
The a2 Milk Company’s reputation as the global leader in A2 protein milk is no coincidence. Founded in New Zealand in the early 2000s, the company was the first to discover and develop milk containing only A2 beta-casein protein, a natural protein that supports healthier digestion and better absorption, particularly for children and individuals with sensitive digestive systems.
With over 70 patents and research studies on A2 protein, The a2 Milk Company is at the forefront of A2 protein research, producing only 100% pure A2 protein milk.
Today, A2 protein has become a global trend. The a2 Milk Company has established a certified True a2® ecosystem—from cattle breeding to harvesting and production—ensuring every drop of milk is pure and free from A1 protein, a common cause of digestive discomfort.
Previously, a2® Platinum® gained significant trust among Vietnamese families – Source: LiveWell
Following the success of a2® Platinum® in Vietnam, The a2 Milk Company has launched a2 Gentle Gold™, developed using advanced nutrition technology. This product features 100% natural A2 protein, ensuring easy digestion and expanding access to high-quality nutrition for Vietnamese children. a2 Gentle Gold™ exemplifies the brand’s commitment to delivering superior A2 protein products to families worldwide, solidifying its global leadership in the A2 protein milk industry.
At the launch, Mr. Yohan Senaratne shared: “Across all markets, our success is rooted in producing the highest-quality products in internationally certified facilities, whether through our own factories or strategic partners in New Zealand, Australia, and the U.S. We are deeply grateful for the collaboration with our international partners, including Live Well in Vietnam.”
The a2 Milk Company achieved NZ$1.6 billion in revenue in the 2024 fiscal year – Source: LiveWell
Expanding Distribution Ecosystem in Vietnam
During the event, The a2 Milk Company, the global leader in A2 protein, signed a strategic partnership with Livewell – a leading marketing and distribution company in Vietnam. This partnership aims to bring the new a2 Gentle Gold™ formula to Vietnamese families nationwide.
This milestone marks the brand’s expanded presence in Vietnam’s retail market, making high-quality, easily digestible A2 protein nutrition more accessible to consumers.
Hot mom Mẹ Song Long honored as “Mom of the Year” by a2 Milk® – Source: LiveWell
In addition to Khang Baby, the event garnered interest from other mother & baby systems nationwide. Ms. Thu Hằng, Founder of Hằng Japan, shared: “I’ve been selling a2 since 2018, when no distributors were available in Vietnam, and few knew about A2 protein’s benefits. In 2024, Livewell’s introduction of a2 marked a significant turning point. Over nine months of partnership, I’ve seen that quality products always find their place because they deliver real value to consumers.”
About The a2 Milk Company and Livewell
From a groundbreaking scientific discovery about A2 protein, The a2 Milk Company has grown into a global nutrition leader, with products available in major markets such as Australia, the U.S., Canada, South Korea, China, and now Vietnam.
The event drew significant interest from mother & baby systems nationwide – Source: LiveWell
In Vietnam, The a2 Milk Company’s products are officially distributed by Livewell, a leading marketing and distribution company. Livewell is committed to providing safe, natural nutrition products, empowering consumers to lead healthier, more sustainable lives.
Livewell’s mission is to pioneer the dairy industry by offering high-quality imported products, with a focus on a2 Milk®. The brand is dedicated to promoting health, supporting the holistic development of Vietnamese children, and fostering a healthy, community-focused lifestyle.
The Launch of a2 Platinum 4 in Vietnam: A Grand Spectacle and a Revolutionary Leap in the Dairy Import Industry
On September 24, 2024, a significant milestone was marked in Vietnam’s dairy industry. The a2 Milk Company, in collaboration with its strategic partner, Cong Ty Co Phan Tiep Thi Va Phan Phoi Song Lahn, proudly introduced the a2 Platinum Stage 4 milk to the Vietnamese market.
