Technology

Creating Landing Page – Easy 5 Steps Anyone Can Do

Creating a Landing Page is a crucial step in introducing products, events, advertising campaigns, and making a strong initial impression with potential customers. However, designing an attractive and well-functioning Landing Page can be challenging for Marketers without programming resources.

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5 January, 2024

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In this article, we will explore Landing Page, why it is necessary to create a Landing Page, and 5 simple steps to create a professional Landing Page that anyone can do.

What is a Landing Page?

A Landing Page is an independent webpage used in business communication and advertising campaigns. Landing Pages often appear in media such as Email Marketing, Facebook, Google, and provide a specific webpage that users can access to perform specific actions such as event registration or purchasing products or services.

The main goal of a Landing Page is to optimize the Click-Through Rate (CTR) and Conversion Rate (CR) in the business’s marketing campaigns. It also helps save advertising costs and sales costs, while creating favorable conditions for promoting user actions through the Call to Action (CTA), which is an important part of a Landing Page.

Why create a Landing Page?

Landing Pages are used because they effectively increase conversion rates. The main goal of a Landing Page is to focus on a specific purpose of advertising or campaigns and is designed to optimize visitor conversions.

The main reason for using Landing Pages is the focus on specific goals. Each Landing Page is designed with a specific purpose and unique message, making it easy for potential customers to understand and take specific actions, such as sign up, purchase, or fill out a contact form.

Compared to the homepage, Landing Pages focus more on specific goals. The homepage usually contains a lot of information related to brand value and business, and has many internal links to navigate to other pages on the website. However, these internal links can distract and reduce the conversion rate on Landing Pages.

5 Simple Steps to Create a Professional Landing Page

Step 1: Create an Account

First, you need to create an account on one of the popular platforms for creating Landing Pages such as Instapage and Wishpond. Some of these services allow you to use a free trial for a fixed period, usually from 15 to 30 days. Note that some platforms require you to provide credit card information for registration, while others do not. The basic service fees of these platforms can be much lower than hiring an external coder or operating a Landing Page in traditional ways.

Step 2: Choose the Campaign Type and Templates

After registration, you can choose the campaign type and corresponding templates based on your goals. These platforms not only limit you to creating Landing Pages but also allow you to create forms, pop-up boxes, and various other content depending on your campaign. Choose the one that suits your specific goals.

Step 3: Edit and Customize

After selecting a template, you can customize and edit it according to your preferences. Use the drag and drop feature to easily design your Landing Page. While this tool is easy to use, you need to take the time to familiarize yourself with and understand all its features.

Step 4: Publish and Test

Once you have completed the Landing Page, you can publish it. If you want to assign the Landing Page to your existing domain name, you need to configure the DNS and adjust the CNAME according to the specific instructions from the platform you are using. Testing is important to ensure smooth operation of the Landing Page, proper functioning of automated emails, and optimization of the page’s SEO.

Step 5: Measure Landing Page Performance and Set up Measurement Tools

The most important step for marketers is measuring the performance of the Landing Page and setting up measurement tools, such as Google Analytics, Facebook Pixel, or Google Tag Manager, to track data on traffic, conversion rates, and other metrics. In addition, you can conduct A/B testing to optimize the content of the Landing Page. Automation is an important part to save time and effort, allowing you to send automated emails and track their performance.

Conclusion

Those are 5 simple steps to create a professional Landing Page that anyone can do. With the use of platforms like Instapage and Wishpond, you can create professional Landing Pages without knowing how to code. Drag and drop tools help you create beautiful and effective product introduction, event, or advertising campaign pages. At the same time, you can track and measure the performance of the Landing Page to optimize your campaigns. This helps you save time and reduce costs compared to hiring external coders.