Technology

Zalo ZNS: Effective Customer Care Solution in the Digital Marketing Era

Have you ever heard of Zalo ZNS - the bridge that helps businesses interact and connect with at least 50 million Zalo users? If not, then let's dive into today's article to explore the benefits that this service brings. Moreover, we'll also learn how to register this service for your business!

Administrator

11 February, 2024

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Zalo ZNS is a notification service for customer care on Zalo for Zalo Official Account (Zalo OA) groups. With many outstanding features, it brings benefits and new experiences for businesses and customers. Today’s article by FPT Shop will share all the information about this service.

What is Zalo Notification Service?

Zalo Notification Service or Zalo ZNS is a new service of Zalo that allows businesses and developers to integrate and use notification functions to interact with users of Zalo Official Accounts (Zalo OA). In simple terms, it is a service that helps businesses send direct notifications to their customers.

This service provides flexibility in sending text notifications, images, and other forms of communication, helping businesses optimize communication and interaction with the Zalo user community. ZNS is often used in advertising, marketing, and event notification strategies to enhance brand visibility and create a positive user experience.

Users of Zalo Notification Service

Businesses and brands

Businesses and brands use ZNS to notify important events, promotions, and product news. This is an effective tool to optimize advertising strategies and interact with customers. Marketing to customers more effectively and target the audience that businesses/brands desire.

Application developers

Application developers can integrate Zalo ZNS into their applications to send notifications to users about new features, provide interactive experiences, and provide information related to customers. This way, customers can use new features sooner.

Zalo user community

Zalo users can receive notifications from ZNS about events in the application, information about accounts, updates about friends, and other notifications to enhance their Zalo user experience on their personal accounts.

Event organizers

Event organizers use ZNS to notify schedules, locations, and event details to create participation and interaction from the community.

E-commerce businesses

E-commerce businesses use ZNS to send notifications about orders, special promotions, and product updates to maintain and enhance relationships with customers.

Advantages of Zalo Notification Service

Zalo Notification Service has superior advantages compared to traditional customer care methods. Here are some advantages that Zalo Notification Service brings to businesses and customers.

High customer reach

As a popular application used in Vietnam, when businesses apply the Zalo ZNS feature to customer care, it helps to reach a large and fast audience. As a result, customers will receive notifications from businesses.

Good performance management

ZNS’s dashboard provides detailed information about the performance of notification campaigns, helping businesses evaluate and optimize communication strategies.

Diverse notification types

With the number of characters with accents, notifications sent to ZNS can be diverse, including text and images. It can be seen that ZNS helps to deliver diverse messages to customers.

High customer information security

Information security is always a concern for Zalo. When using ZNS, customer information is secured using HTTPS.

Zalo secures user information with AES (Advanced Encryption Standard) data encryption standards.

Cost savings and transparency

It is considered an outstanding feature when businesses only incur fees when successfully processed. All successful sent message data within a day and unsent message data will be updated in a transparent manner by ZNS. This helps businesses control services and optimize affiliate marketing strategies more effectively.

In this way, businesses always aim for the convenience, ease, and integration of features for ZNS business.

Conditions and registration process of Zalo ZNS

Conditions for using Zalo ZNS

Need to have a Zalo account
Zalo account should be registered and verified for OA
Customer’s phone number for Zalo ZNS to send information to customers
Compliance with regulations and conditions

In addition to the above factors, Zalo ZNS approval also has many factors related to regulations and policies from Zalo ZNS. With the terms and policies from Zalo ZNS, not only does it protect customer information, avoid impersonating businesses, but it also ensures the best interests of customers.

Zalo ZNS registration process

Step 1: Log in to Zalo account

Use the QR code or phone number to log into your Zalo account.

Step 2: Access the ZNS page and select verified OA

Access the official website of ZNS at http://oa.zalo.me/manage or go to the service management page in the Zalo Business application.

Select the OA to be verified > Select Management > Continue to select Account Management > Then select OA Verification

Step 3: Provide documents for verification

To verify the necessary information, you need to provide documents to the ZNS Administration Board. Normally, there will be 3 methods of verification, depending on how the OA is named, choose one of the 3 methods below:

After providing the appropriate dossier for verification, press the Start Verification button > Continue to choose Documents > Then press Continue

Step 4: Fill in business information

At this time, the screen displays as in the image below, proceed to fill in the relevant information > Then press Verify Now to send the profile to the ZNS Administration Board

Step 5: Wait for confirmation

After completing the registration process, you may need to wait for confirmation from Zalo. Usually, the review team will review within 7 days. Registration results will be announced here

Step 6: Start using

After confirmation, you can start using ZNS to send notifications and interact with the Zalo user community.

Note that the registration process and conditions may change according to Zalo’s policies, so check for updated information on ZNS’s official website for the most detailed and accurate information.

Zalo ZNS Standards

Content standards

The content standards of Zalo ZNS only provide information to customers in the following notification forms:

Notification of transaction status update
Notification of changes related to customer services currently being used
Financial, banking notifications

Note:

Zalo ZNS will not approve advertisements, marketing messages, and spam messages
Notification content should not contain links or phone numbers
Notifications should identify the recipient through names, transaction codes, customer codes, or unique verification to customers

Form standards

The notification content sent to customers must be accurate and spelled correctly
The message types sent will prioritize accents and encourage businesses to use Vietnamese to make the content easier for customers to receive
Must have a logo and match the size of the OA logo
Must prioritize both light and dark modes on the Zalo application

Note: Zalo ZNS standards can change over time. Therefore, to ensure the authenticity and accuracy, businesses should refer to additional information from official sources, websites from Zalo to update the most detailed and accurate information.

Conclusion

Above is some information about ‘Zalo ZNS’ that hopefully helps businesses easily access customers. Thereby, improving the experience of businesses reaching customers. Stay updated and apply modern customer care channels, optimize more.