The Ultimate Guide to the Hottest Makeup Trends of 2023

As we approach the end of 2023, let's take a look at the hottest makeup trends to try for the upcoming festive season. From bold and glamorous looks to subtle and natural styles, we'll explore the top trends that will have you feeling like a true beauty maven. Get ready to turn heads and make a statement with these stunning makeup ideas!

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Are you ready to switch up your look and try out the latest beauty trends? Join us as we explore the top five hottest makeup trends to try this season!

1 Latte Makeup

Latte Makeup takes its name from the famous latte beverage. Originating from Italy, latte is a coffee drink known for its bold and sweet flavors, created by combining espresso and steamed milk. The Latte Makeup look draws inspiration from these colors, featuring a palette of black, white, and brown shades reminiscent of caramel and milk – the key ingredients in a latte.

This trend recently made a comeback in the beauty world, thanks to content creator Rachel Rigler’s tutorial video inspired by Tanielle Jai, a renowned Australian makeup artist.

Latte Makeup

2 Strawberry Girl Makeup

Strawberry Girl Makeup is not new, having gained popularity on the Douyin platform some time ago. However, it has recently taken the beauty community by storm again, thanks to Hailey Bieber’s endorsement.

This makeup style is similar to the Tomato Girl aesthetic, but with a sweeter twist, drawing inspiration from Strawberry Shortcake. It gives a “no-makeup” look with a focus on creating a natural flush on the cheeks and adding a few freckles for a sun-kissed, fresh-faced appearance.

Strawberry Girl Makeup

3 Igari Makeup

Igari makeup, also known as “blush-heavy makeup,” is a simple trend that anyone can achieve by applying blush from the left cheek, across the bridge of the nose, and ending at the right cheek. This style suits various face shapes and skin tones.

The trend takes its name from renowned Japanese makeup artist Igari Shinobu. Igari makeup first gained popularity in late 2018 and has made a strong comeback, especially with the rise of minimalist beauty trends.

Following the traditional Asian beauty focus on enhancing the eyes, the Igari style emphasizes the eyes and cheeks, aiming to recreate a natural flush like a person blushing from alcohol. This look offers a soft and youthful appearance with a subtle eye definition and a hint of pink on the cheeks.

Igari Makeup

4 Vintage Vibes Makeup

Vintage Vibes Makeup takes us back in time with a romantic and nostalgic look inspired by past decades, such as the 1920s, 1940s, 1950s, and beyond. This style is characterized by warm and classic shades like terracotta, earthy orange, brown, and dusty rose, paired with precise eyeliner and bold red lips. To complete the vintage aesthetic, accessories like false eyelashes, headbands, and bows are often added for a touch of glamour.

Vintage Vibes Makeup

5 Metallic Eye Makeup

In 2023, metallic hues continue to shine in the beauty world, and eye makeup is a top choice for incorporating this trend. Whether it’s a special occasion or a night out, metallic eye makeup is a stunning way to make a statement. From gold and silver to emerald, deep purple, and more, these shimmering shades will ensure you turn heads wherever you go.

Metallic Eye Makeup

There you have it—the top five hottest makeup trends to try this season! Have you experimented with any of these looks? Let us know in the comments; we’d love to hear your thoughts!

Frequently asked questions

The year 2023 is all about bold and expressive looks, with a focus on creativity and individuality. Some of the key trends include graphic eyeliner, vibrant eye shadow, soft and natural ‘no-makeup’ looks, and a return to classic red lips with a modern twist.

Graphic eyeliner is all about creating bold, statement lines and shapes. You can experiment with different colors and styles, such as a classic winged liner with a colorful twist, or try more abstract shapes like triangles and dots. Use a steady hand and a thin brush for precision.
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