Just with a smartphone and some creativity, you can totally create a TikTok channel with millions of views? Let’s unveil the secret with FPT Shop and discover 13 effective ways to build a TikTok channel specially designed for beginners!
What is building a Tiktok Channel?
Building a TikTok channel is a process that includes many stages from defining the goals, shaping the content, creating videos to optimizing the channel and receiving value from viewers. To spread content and attract viewers on TikTok, the channel owner must really invest time, effort, and creativity to build a successful TikTok channel.
There are many creative contents that you can refer to and do on TikTok such as making dance, lip-sync videos, acting, reviewing products, sharing knowledge, etc. The key to attracting viewers on this platform is to create unique, novel, attractive and highly entertaining videos.
How to build a “million-view” TikTok channel with 13 effective tips
1. Set goals for the TikTok channel
Defining clear goals is the very first and most important step to build a successful TikTok channel. Your goals will orient your content strategy, ways to attract viewers, and measure the channel’s effectiveness. Below are some goals that you can set for your TikTok channel:
- Increase the number of followers.
- Increase video views.
- Attract potential customers.
- Promote the brand.
- Make money.
Once you have defined your goals, set specific and measurable numbers to track progress and adjust strategy as needed.
Some examples of specific goals for a TikTok channel:
- Increase the number of followers to 10,000 within 3 months.
- Reach 10,000 video views for each video posted.
- Increase the conversion rate from video viewers to potential customers to 2%, 3%, …
- Increase sales revenue by 10% thanks to the TikTok channel.
2. Identify a specific topic to develop for the TikTok channel
To effectively develop a TikTok channel, you need to choose a topic that suits your interests, strengths, and knowledge. At the same time, that topic also needs to have a large number of interested people, has the potential to develop, and creates a difference compared to other channels.
3. Classify the audience
Classifying the audience is an important way to build a TikTok channel to create effective content on TikTok. Understanding the interests, needs, gender, and behavior of viewers helps you create relevant content, attract and retain audiences.
Reference example:
- If you want to target young people, you can create short, funny, trendy entertainment videos.
- If you want to target office workers, you should focus on short, concise videos that provide useful information about work and life.
- If you want to target mothers, videos on cooking instructions, childcare, and sharing experiences would be suitable options.
4. Analyze competitors
Competitor analysis helps you learn from experiences, find out differences, and build a suitable development strategy for your TikTok channel. From there, capture trends, create content, and interact with viewers. This is considered the key to success on TikTok.
5. Highlight the channel name, recognizable image (profile)
Choose a short, memorable channel name that is relevant to the topic you want to target. You can use popular keywords to increase visibility in search results and avoid using special characters or names that are too long or difficult to remember.
The avatar and cover photo should be attractive and reflect the channel’s style, especially using high-quality, sharp images. Besides, you can use your logo or personal picture.
6. Use hashtags related to the channel’s topic
Use hashtags related to the channel’s topic to help your videos be shown to more people. Besides the main hashtag, you should also use niche hashtags to reach more audiences.
7. Post creative content that brings value to viewers
Good video scripts are key factors in attracting viewers and creating a spillover effect. By investing in the script, you can create quality, attractive videos that engage and retain viewers. Show your own personality in the videos to create a distinct mark and attract your target audience.
8. Post videos during golden hours for the best interaction rate
Try posting videos at different times of the day to determine when there are the most viewers, thereby finding the golden time slot that suits your target audience.
Note that golden hours can change over time, so track and update your video posting strategy regularly.
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