Technology

Can you make money by going live on TikTok? Ways to earn income through livestreaming

Can you make money live on TikTok? This is a common question among TikTok users. Currently, livestreaming is a lucrative opportunity, and many individuals and businesses have found success in it. If you want to seize the opportunity to increase your income through TikTok livestreaming, don't miss out on the following article.

Administrator

3 March, 2024

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TikTok has experienced strong growth in recent years with an increasing number of users. With the potential of this platform, many people have quickly started generating significant income, including through live streaming on TikTok. So, can you make money from live streaming on TikTok?

Can You Make Money from Live Streaming on TikTok?

TikTok Live is a feature of TikTok that allows account owners to interact with multiple viewers in real-time. It is a tool that allows you to make money online in just a few hours. However, you need to have a certain number of followers.

Furthermore, the way you make money through this method also largely depends on the interest and willingness of viewers to spend. If viewers want to support the live streamer, they need to purchase coins (virtual currency on TikTok) with real money in the app, where 1 TikTok coin is equivalent to about 200 Vietnamese dong.

Main Ways to Make Money from Live Streaming on TikTok

Viewers support live streamers by giving gifts ranging in value from 1 coin to 6000 coins. Through this method, TikTokers collect diamonds and convert them into money. However, you have to meet certain requirements of TikTok to activate this feature.

Participate in the Creator Next program.
The LIVE Gifting feature must be available in your area.
Be at least 18 years old.
Your TikTok account must have at least 1,000 followers and be active for at least 30 days.
Business accounts are not eligible to participate.

Compared to receiving gifts, receiving donations allows TikTokers to make money more quickly. During a live stream, viewers can donate money to the streamer. TikTok will pay the streamer 80% of the donated amount, which will be converted into US dollars. Like receiving gifts, to receive donations, the account must meet the following requirements:

Participate in the Creator Next program.
Be at least 18 years old.
Have at least 100,000 followers.
Business accounts are not eligible to participate.

When donating on TikTok, viewers can choose from 6 donation levels to support the live streamer:

65 coins equivalent to 22,000 VND.
330 coins equivalent to 109,000 VND.
660 coins equivalent to 219,000 VND.
991 coins equivalent to 329,000 VND.
3303 coins equivalent to 1,099,000 VND.
6604 coins equivalent to 2,199,000 VND.

With the income sources mentioned above, you can definitely answer the question of whether you can make money from live streaming on TikTok.

Selling Products through Live Streaming on TikTok

If you don’t have a large fan base, there is still another way to make money through live streaming on TikTok, such as selling products and doing product reviews.

Currently, TikTok is a promising platform for earning additional income. If you want to do online business, TikTok Live is a potential option. TikTok allows you to build your own online store right within the live stream. All you need to do is introduce your products to the viewers and encourage them to place orders.

How to Make Money from TikTok Live

With the information provided above, the question of whether you can make money from live streaming on TikTok can be answered with a definite “yes”. So, how do you make money through live streaming on TikTok?

Identify Your Target Audience

Before creating content, you need to know your strengths and what you want to share with TikTok users. Identifying your target audience not only helps with consistent and long-term content planning but also allows you to analyze your competitors’ channels. From there, you can come up with more interesting and creative content than your competitors.

Identify your target audience by asking yourself the following questions:

Do your viewers live in your country or internationally?
What is the appropriate age range for your viewers? Consider expanding the maximum age limit.
Does your content target men or women? Which gender will have a higher viewer count?
What occupations do your viewers have? What is the income level of your viewers?
How many hours a day do your target audience spend watching TikTok?
What are the favorite apps/websites of your viewers?

Choose Your Livestreaming Time Slot

Many TikTokers overlook this factor, but the livestreaming time has a significant impact on the audience size. The livestreaming time slot will vary depending on the target customer group.

For example, if your channel mainly focuses on sharing English learning content, and your target audience is mainly students who attend school in the morning and afternoon and have little time browsing TikTok, you can choose the evening time slot from 7-9 PM or 8-10 PM to attract more viewers.

Attract Viewers to Your Livestream

The most important factor in the livestream experience for viewers is the content. You don’t want your livestream to have few viewers and low interaction due to uninteresting, incomprehensible, or confusing content. Having a specific script to know what key tasks to do during the livestream is essential.

Focus on your content: Your livestream content must be relevant to your viewers and provide value. You need to update new information, engage in discussions, and have conversations with your viewers. This is an important factor in a livestream for viewers to decide whether to stay or leave.
Broadcasting time: If your livestream is too short or too long, it will not guarantee viewership and your content will not be effectively delivered. You need to have a clear structure for your livestream and decide when to discuss specific information.

In addition, factors such as wardrobe, props, and setting up the environment are also important. Make sure your personal appearance is always tidy and presentable, and you have the best audio and lighting quality to capture viewers’ attention.

Interact with Your Viewers

Livestreaming is a method of interacting with multiple viewers. Therefore, besides talking about prepared content, you should also engage with your viewers by:

Answering audience questions: This makes viewers feel like they are having a direct conversation. Encourage the audience to continue asking questions. Keep track of comments and interact with the audience while answering questions.
Asking questions to the audience: Apart from answering questions, the livestreamer should also ask questions to allow the audience to express their opinions.

Conclusion

FPT Shop has answered the question of whether you can make money from livestreaming on TikTok in the above article. In general, TikTok is becoming a trend among young people and a platform for potential income. Preparing and building complete livestream content will attract more viewers and increase your money-making opportunities.

How to Livestream on TikTok Using Existing Video Conveniently, Saving Time and Effort
How to Enable Gift Mode on TikTok to Receive Gifts from Viewers through Your Videos

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Frequently asked questions

TikTok Live is a feature that enables account owners to interact with their audience in real-time. To earn from TikTok Live, you need to have a certain number of followers and join the Creator Next program. You can then receive gifts or donations from viewers, with TikTok paying out 80% of the donated amount in US dollars.

To receive gifts on TikTok Live, your account must have at least 1,000 followers and be active for at least 30 days, and you must be at least 18 years old. For donations, the requirements are similar, but you need a minimum of 100,000 followers. Business accounts are not eligible for either of these features.

Attracting viewers to your livestream depends on engaging content that is relevant to your target audience. Identify your target audience by considering their demographics, interests, and online behavior. Choose an appropriate livestreaming time slot that suits your target group, and always focus on providing valuable and interesting content to keep them engaged and coming back for more.

To interact with your viewers during a livestream, answer their questions and encourage them to share their opinions. You can also keep track of comments and use them to guide your conversation. Additionally, pay attention to factors like your appearance, audio quality, and lighting to ensure a professional and engaging presentation.