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In-Demand Careers: High Entry Standards, Excellent Job Prospects, and Potential Earnings Over $2,000/month.

23 June, 2025

Have you ever considered a career that demands both creativity and offers lucrative income opportunities with exceptional growth potential? Public Relations (PR) is that field. In this era of booming media, PR is not just the “bridge” between businesses and the public but also one of the most sought-after professions today. Let’s delve deeper into this exciting industry!

Public Relations (PR): Definition and Role in the Digital Age

Public Relations (PR) entails building, maintaining, and enhancing positive relationships between an organization or individual and their target audiences. In the digital age, PR plays a pivotal role as businesses strive to establish robust brand images, navigate through communication crises, and effectively promote their products to the right customers.

Ms. Nguyen Thu Ha, Communications Director of a prominent corporation in Vietnam, shared her insights with VnExpress newspaper: “PR is not just about communicating with the press or organizing events. It demands agility, strategic thinking, and the ability to anticipate trends to ensure a business’s survival and growth in a fiercely competitive environment.”

To excel in PR, one must possess excellent communication skills, a creative mindset, and adept situation handling capabilities. Additionally, traits such as patience, active listening, and time management are equally vital.

Mastery in communication, creativity, and adaptability are key requisites for success in the PR domain.

The Development Potential and Job Opportunities in PR

According to Navigos Group’s statistics, the demand for PR professionals has surged in recent years, especially in sectors like technology, entertainment, education, and real estate. Common job roles in the PR arena include:

PR Specialist
Internal Communications Manager
Event Organizer
Content Creator
Crisis Manager

Moreover, the PR industry is undergoing a significant transformation due to technological advancements. The integration of AI, big data, and social media platforms like TikTok and Instagram is presenting fresh opportunities for PR practitioners.

Attractive Salary Packages in the PR Industry

One of the alluring aspects of the PR profession is the enticing salary prospects. As per CareerBuilder Vietnam’s survey, fresh graduates entering the PR field can expect starting salaries ranging from 8 to 12 million VND per month. For those with 3 to 5 years of experience, the figure can climb to 20 to 30 million VND per month.

At senior levels, such as PR or Communications Director, earnings can reach 50 to 70 million VND per month or even higher when working for multinational corporations. Factors influencing salary levels include work experience, company size, location, and individual capabilities.

“PR income heavily relies on your creativity and network,” shared Mr. Pham Minh Tuan, a PR veteran with over a decade of experience, in an interview with Thanh Nien newspaper.

Creativity and networking are key determinants of financial success in the PR domain.

Entrance Requirements and Reputable Institutions for PR Education

Currently, PR is among the academic disciplines with relatively high entrance requirements at universities. In 2023, the average entrance score ranged from 24 to 27 points, depending on the institution and admission method. Some reputable universities offering PR programs include:

University of Social Sciences and Humanities (Vietnam National University, Hanoi)
Foreign Trade University
Vietnam-Korea University of Information and Communication Technology (Da Nang)
Hoa Sen University (Ho Chi Minh City)

In addition to the traditional entrance exam, many schools adopt alternative admission methods, such as considering high school transcripts or incorporating interviews. Aspiring students need to be well-prepared in terms of knowledge and soft skills to excel in the admission process and meet the demands of the major.

Advice for Aspiring Youth Considering a Career in PR

To thrive in the PR arena, it’s advisable to start preparing early. Here are some valuable tips:

Hone your communication and presentation skills: These are fundamental to building your confidence in the profession.
Learn time management: PR often entails tight deadlines, so effective time management is crucial.
Build your network: PR entails connecting with people from journalists to partners and clients.
Stay updated: The media landscape evolves rapidly, so proactively explore new tools and platforms.

Ms. Le Phuong Thao, a PR Manager in Ho Chi Minh City, offered her wisdom in an interview with Tuoi Tre newspaper: “To succeed in PR, you need genuine passion and a willingness to embrace challenges. Don’t shy away from starting small, as that’s where you’ll gain invaluable lessons.”

Conclusion

Public Relations is not just a promising career path; it also offers enticing income prospects and exceptional growth opportunities. If you relish creativity, embrace communication, and are eager to tackle challenges, PR is the perfect fit. Start preparing now to seize the opportunities that lie ahead!